了得網其他分類_電商研究20年李琪主編電子商務經管、勵志新華書店正版圖書籍

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src="http://img.alicdn.com/imgextra/i1/2455124912/O1CN01XDN7on1m9k5FFLlVb_!!2455124912.jpg"></a></td></tr></table></td></tr></table> </div> <div class="nav_bar" style="width: 790.0px;margin: auto;"> <table width="750" cellspacing="0" cellpadding="0" border="0"><tr><td><table width="750" cellspacing="0" cellpadding="0" border="0"><tr><td><a href="http://market.m.taobao.com/app/miniapp-biz/qrcode/index.html?_ariver_appid=3000000002151892&page=pages%2Flanding%2Flanding%3FpageId%3D1458092" target="_blank"><img src="http://img.alicdn.com/imgextra/i4/2455124912/O1CN01XZBqPF1m9k5ZBbPi6_!!2455124912.png"></a></td></tr></table></td></tr></table> </div> <img class="desc_anchor" id="desc-module-2" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div class="detailpage-top" style="width: 790.0px;" align="center"> <p style="font-size:18px;font-old: 48.0px;padding: 10.0px;margin: 0.0px;font-weight: bold;"> 電商研究20年 </p> <div style="width: 740.0px;margin: 0 auto;padding: 40.0px 0 20.0px 0;color: #666666;" align="left"> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">作  者:</span><span style="margin-left: 20.0px;">李琪主編</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">定  價:</span><span style="margin-left: 20.0px;">60</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出&ensp;版&ensp;社:</span><span style="margin-left: 20.0px;">重慶大學出版社</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">出版日期:</span><span style="margin-left: 20.0px;">2017年12月01日</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">頁  數:</span><span style="margin-left: 20.0px;">258</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 5.0px 0;"> <span style="margin-left: 20.0px;">裝  幀:</span><span style="margin-left: 20.0px;">平裝</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> <div style="padding: 10.0px 0 0 0;"> <span style="margin-left: 20.0px;">ISBN:</span><span style="margin-left: 20.0px;">9787568909044</span> </div> <img style="float: left;" src="http://img.alicdn.com/imgextra/i1/101450072/TB28iyVhwxlpuFjSszgXXcJdpXa-101450072.png" alt=> </div> </div> <img class="desc_anchor" id="desc-module-3" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div align="center" style="width: 790.0px;margin: 0 auto;font-size:18px;font-old: 29.5px;"> <img alt="目錄" src="http://img.alicdn.com/imgextra/i1/101450072/TB2dGIjcNRDOuFjSZFzXXcIipXa-101450072.png" style="padding: 30.0px 0 0 0;width: 790.0px;"> <div align="left" style="width: 650.0px;margin: auto;text-align: left;"> <span style="margin-right: 18.0px;">●</span>部分期刊論文<br><span style="margin-right: 18.0px;">●</span>（一）網絡信任與信用研究<br><span style="margin-right: 18.0px;">●</span>1.中國發展電子商務的信用障礙及重建<br><span style="margin-right: 18.0px;">●</span>2.道德風險與信用擔保：博弈論視角的分析<br><span style="margin-right: 18.0px;">●</span>3.信用擔保與逆向選擇：中小企業融資問題研究<br><span style="margin-right: 18.0px;">●</span>4.電子商務的信任機制研究——針對不同模式的比較分析<br><span style="margin-right: 18.0px;">●</span>5.網絡交易中信用評價方法研究<br><span style="margin-right: 18.0px;">●</span>6.企業網站溝通性與消費者信任的關聯路徑<br><span style="margin-right: 18.0px;">●</span>7.聲譽與保障機制對網上交易的影響研究<br><span style="margin-right: 18.0px;">●</span>8.基於信譽的在線交易產品的質量風險評估模型<br><span style="margin-right: 18.0px;">●</span>9.基於電子商務鏈視角的第三方平臺交易欺詐的運行機理分析<br><span style="margin-right: 18.0px;">●</span>10.基於電子商務鏈網上交易欺詐特征的測度設計與應用<br><span style="margin-right: 18.0px;">●</span>11.基於電子商務鏈的網上交易信用服務體繫研究<br><span style="margin-right: 18.0px;">●</span>12.恐懼訴求對社交網絡用戶隱私安全保護行為的影響研究<br><span style="margin-right: 18.0px;">●</span>13.網上信用服務對消費者信任感知的影響研究<br><span style="margin-right: 18.0px;">●</span>（二）消費者行為研究<br><span style="margin-right: 18.0px;">●</span>14.基於顧客忠誠的網上消費者行為研究<br><span style="margin-right: 18.0px;">●</span>15.中國居民位置消費行為的實證分析<br><span style="margin-right: 18.0px;">●</span>16.我國通信業客戶忠誠驅動因素實證研究<br><span style="margin-right: 18.0px;">●</span>17.網上消費者的感知風險及其來源分析...... </div> </div> <img class="desc_anchor" id="desc-module-4" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> <div class="detailpage-content" style="background: #a4a4a4;color: #fefeff;padding: 20.0px 0;width: 790.0px;" align="center"> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i4/101450072/TB2uhKJhB0kpuFjSsppXXcGTXXa-101450072.png" alt="內容虛線"> <p style="font-size:18px;font-old: 40.0px;font-weight: bold;padding: 0.0px;margin: 0.0px;">內容簡介</p> <img style="width: 790.0px;" src="http://img.alicdn.com/imgextra/i2/101450072/TB2LvCmhxXkpuFjy0FiXXbUfFXa-101450072.png" alt=> <p style="text-indent: 2.0em;line-height: 44.17px;width: 715.0px;margin: 0 auto;text-align: left;"> 本書主要收錄了電子商務研究所、西安交通大學經濟與金融學院電子商務繫1997—2017年，李琪教授、魏修建教授、曾小春副教授、石榴紅副教授等專家老師以及所帶碩士、博士已經發表的論文和學位論文研究成果，主要包含網絡信任與信用研究、消費者行為研究、網絡經濟與電子政務研究、電子商務應用研究以及物流與現代服務業研究等多個專題部分。論文的摘錄以發表於CSSCI期刊及以上為主，以錢學森圖書館收錄的碩士和博士研究成果為主。 </p> </div> <img class="desc_anchor" id="desc-module-5" src="http://assets.alicdn.com/kissy/1.0.0/build/imglazyload/spaceball.gif"> ';

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