●Chapter 1 Introduction 001
●1.1 Research Background 001
●1.1.1 Public Campaigns on C—E Translation of Public Signs 001
●1.1.2 Academic Research on C—E Translation of Public Signs 007
●1.2 Research Questions,Purpose and Significance 017
●1.3 Research Methodology 019
●1.4 Research Organization 019
●Chapter 2 Text Analysis of Public Signs 021
●2.1 Definition of Public Signs 021
●2.2 Classification of Public Signs 024
●2.2.1 Classification of Public Signs on Basis of Information States 025
●2.2.2 Classification of Public Signs on Basis of Application Range 027
●2.3 Features of Public Signs 032
●2.3.1 Lexical Features of Public Signs 033
●2.3.2 Syntactic Features of Public Signs 037
●2.3.3 Textual Features of Public Signs 039
●2.4 Functions of Public Signs 042
●2.4.1 Directing 044
●2.4.2 Prompting 045
●2.4.3 Warning 046......
內容簡介
本書是一本研究英語語言學方面的純英文專著。本書主要運用變譯理論的基本原理,結合當前我國公示語漢英翻譯的若干實例,指出公示語翻譯過程中“變”的必要性和可行性,並就此提出相應的變譯方法,以期實現公示語翻譯的功能與目的。本書旨在將公示語翻譯與變譯理論有機結合,以變譯理論為指導探討公示語翻譯方法,開拓公示語翻譯研究新視野。基於變譯理論探討公示語翻譯方法,有助於譯者在公示語翻譯實踐中充分發揮其主體性作用,譯出傳達原始信息及其文化內涵的優質譯文,營造良好語言文化氛圍,優化外宣語言環境。