書名:商務英語報刊選讀(第2版) 商務英語報刊選讀(第2版) ISBN編號:9787512116115 是否是套裝:否 出版社名稱:清華大學出版社 代碼:39 作者:董曉波 開本:16開
" 商務英語報刊選讀 作 者: 董曉波 著 定 價: 39 出?版?社: 清華大學出版社 出版日期: 2017年09月01日 頁 數: 252 裝 幀: 簡裝 ISBN: 9787512116115 ●Unit 1 Capital Markets1 Text A Banking Industry 1 Text B Stock Exchange 10 Supplementary Reading American Stock Markets— Reversal of Fortune 18 Unit 2 International Marketing 22 Text A Business Planning— Marketing Planning 22 Text B Supporting Of?ine Campaign Launches with Online Marketing30 Supplementary Reading Online-coupon Firms— Groupon Anxiety36 Unit 3 Business Elite 42 Text A The Resurrection of Steve Jobs — That Which Does Not Kill the Boss of Apple Seems to Make Him Stronger …………42 Text B Ann Moore:The CEO of Time48 Supplementary Reading Steve Jobs and the iPad of Hope — Apple’s Innovation Machine Churns out Another Game-changing Device53 Unit 4 E-Commerce 62 Text A In E-Commerce,More Is More 62 Text B The Alibaba E-Commerce Empire 69 Supplementary Reading Online Shopping:Selling Becomes Sociable75 Unit 5 Economic Globalization and Multinational Corporation80 Text A Globalization vsEconomic Sovereignty 80 Text B The World’s Top Choice — China Remains the Most Popular Destination for Foreign Direct Investment 88 Supplementary Reading McDonald’s Eyes Growing Presence in Local Market93 Unit 6 Economic Regulations and Law98 Text A USSets 21st Century Goal:Building a Better Patent Of?ce 98 Text B Anti-Trust Law Treats“All Firms Equally”over 140 Cases Handled: Rules in Line with International Principles 105 Supplementary Reading China E-Commerce Giant Launches Campaign to Fight Online Piracy112 Unit 7 Human Resources Management 118 Text A Capturing the State of Human Resources in an Annual Report 118 Text B The Tech Effect on Human Resources 127 Supplementary Reading Risk Management and Human Resources Team up to Cut Absence Costs134 Unit 8 Advertising and Publicity 145 Text A Internet Advertising145 Text B Beijing Tries to Push Beyond“Made in China”151 Supplementary Reading The Harder Hard Sell 160 Unit 9 Training173 Text A Training the Trainer 173 Text B Training Needs Assessment:A Must for Developing an Effective Training Program 181 Supplementary Reading An Innovative Method for Role-speci?c Quality-training Evaluation191 Unit 10 Corporate Culture198 Text A What Is Corporate Culture? 198 Text B Four Steps to Go Green Like eBay— Starting with Employees 206 Supplementary Reading The Fall of a Corporate Queen212 Unit 11 Business Ethics and Corprate So Responsibility 219 Text A The Corporate Responsibility Commitment219 Text B Controversial Chemical Poses Challenge for Colgate-Palmolive 226 Supplementary Reading Toyota Recall:Five Critical Lessons 235 內容簡介 本書旨在對學習者進行全面而嚴格的商務英語基礎理論教育及英語語言技能培訓,讓學習者在閱讀和理解商務英語文章的基礎上,既能學習豐富的商務知識,又能熟悉一些商務方面的英語表達,以便提高跨文化商務交際水平。 本書適用於商務英語專業的學生,同時也適合作對外經貿、財政金融、工商管理等專業的教材,還可作為從事靠前商務經貿工作人員的重要參考資料。 董曉波 著 作者簡介: 董曉波,博士,教授,博士生導師,中國法律語言研究會常務理事,中國譯協法律翻譯委員會委員,江蘇省人民政府地方性法規譯審專家,江蘇靠前法治動態研究中心負責人,主持國家社科基金項目“我國法律法規翻譯的統一與規範化研究”。 《商務英語報刊選讀》是“通識教育繫列叢書”之一,第 1版上市後,受到了廣大教師和學習者積極肯定的評價。我也經常收到全國各地使用此教材的老師們的郵件。隨著全球經濟一體化和中國對外開放的進一步擴大,中國正以更快的步伐融入全球化的浪潮中。我國日益頻繁的對外商務交往需要培養大量英語基礎扎實、同時精通國際商貿知識的高素質的復合型商務英語人纔。《商務英語報刊選讀》一書能夠為中國商務英語人纔的培養略盡綿薄之力,我感到由衷的高興。 高校商務英語的人纔培養主要目的是讓學生熟練應用商務英語,而單純的語言練習不能滿足這種需要。《商務英語報刊選讀》的宗旨是培養專業的商務英語人纔,使他們向通曉國際經貿基本知識和實務的方向發展,成為具有較強溝通能力、應用能力和較高綜合素質的復合型商務英語專門人纔。 《商務英語報刊選讀》第 2版充分考慮市場需求並廣泛吸取各方建議,以提高學生的語言技能,在第 1版的基礎上,以...... "
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