●Unit 1 International Hotel Business
●TEXT A World Travel & Tourism Council
●TEXT B The American Hotel & Lodging Association
●Unit 2 Multinational Hotel Corporation
●TEXT A Cultural Differences In International Hotel Development
●TEXT B Marriott Create the World' s Largest Hotel Company
●Unit 3 Ethics and Corporate So Responsibility
●TEXT A Does Corporate So Responsibility Increase Profits?
●TEXT B Greening Up the Hotel Industry
●Unit4 Brand Management
●TEXT A How Technology is Impacting Hotel Brand Management?
●TEXT B Business Impact of So Media
●Unit 5 Hotel.Finance
●TEXT A Application of Management Accounting In the Hotel Industry
●TEXT B Change Revenue Recognition for Certain Franchise Fees
●Unit 6 Hotel Leadership
●TEXT A Women Gaining Leadership Roles
●TEXT B The effect of spiritual leadership
●Unit 7 Hospitality Real Estate
●TEXT A Value Place inks deal to develop 25 hotels in Washington......
內容簡介
《酒店商務英語》是一本針對高校酒店管理專業學生及相應水平的商務工作者與英語愛好者而編寫的基礎課繫列教材之一。《酒店商務英語》突破了傳統的教材模式,綜合考慮了高校酒店管理專業學生的特點,以現代商務英語教育對酒店管理實踐的意義和功能為依托,力求以人為本,以任務為路徑,以交際為目的,把酒店商務知識的傳授和英語技能的培養有機地結合起來。《酒店商務英語》以循序漸進的方式,通過內容豐富、專業面廣、難度適宜、饒有趣味的酒店商務材料,幫助學生了解酒店商務英語獨特的語言現像和文體風格,促使學生積極參與商務應用文閱讀、商務英語寫作等實踐活動,切實掌握英語語言的基本技能,旨在幫助學生掌握專業基礎知識,培養新的思維方式,拓寬視野,了解酒店商務新動向,獲取新認識。