●Unit One (Economics and Trade)
● Text A Business and So Responsibility
● Task One : Words to Know
● Task Two: Read and Understand the Following Passage
● Task Three : Finish the Following Exercises
● Text B Business and Your Life
● Words to Know
● Read the Following Passage and then Answer the Questions Below
● Text C How to Succeed in Business?
●Unit Two (Economics and Trade)
● Text A The Marketing Concept
● Task One : Words to Know
● Task Two: Read and Understand the Following Passage
● Task Three : Finish the Following Exercises
● Text B Marketing Is All around Us
● Words to Know
● Read the Following Passage and Decide Whether the Statements are True ( T) or False (F)
● Text C The Importance of Selling
●Unit Three (Information Technology)
● Text A The Web Lifestyle......
內容簡介
本書共包括2內容和附錄兩大模塊。含3篇閱讀資料,既有精讀內容又有泛讀文章。內容涉及生物、農牧業、醫藥、食品、計算機等專業的知識和專業詞彙;課文題材廣泛、難易適中、信息量大、內容新穎;課文後配有各種練習題,並附有答案詳析,以檢測鞏固所學知識。
本書附錄精選了生物、畜牧等領域的常用專業詞彙。
本書緊密結合教學實踐,融思想性、趣味性、可讀性和實用性於一體。語言規範、篇幅適中、由淺入深、循序漸進,既利於教學,也便於學生自學。通過繫列閱讀,可使學生拓寬視野,了解行業基本知識和發展狀況,培養專業英語閱讀的基本能力。
本書適用於高職高專農林牧漁、生物、食品、專業(商務)英語及相關專業院校的學生和教師。