《職通商務英語》繫列教材將商務專業知識和跨文化商務交際能力與英語語言運用技能結合在—起，以學生為中心，以商務為環境，以商貿崗位任務為路徑，以商務交際為目的，由淺入深，循序漸進，通過對學生聽、說、讀、寫、譯等基本技能的全面訓練，培養學生通曉商務技能，掌握英語知識以及在未來崗位中完成商務任務和商務交際的能力。
本書是在分析商貿職業人纔培養目標，解構職業崗位的基礎上，針對行業、企業對商貿高素質人纔的要求完成單元主題及框架結構設計的。設計繫統、新穎，適合高職高專經貿商務專業的學生使用。

Unit 1 international business
Section i lead-in 1
Section ii reading international business 3
Section hi language focus 7
Vocabulary international business 7
Grammar gerunds and infinitives 9
Translation economic globalization 10
Section iv business writing fax il
Section v listening & speaking making business appointments 13
Section vi business etiquette etiquette of business appointments 17
Unit 2 business expansion 18
Section i lead-in 18
Section h reading nestle s.a. 19
Section hi language focus 23
Vocabulary business expansion 23
Grammar participles 25
Translation company prospectus 26
Section iv business writing resum 26
Section v listening & speaking job interview in a multinational company 29
Section vi business etiquette etiquette in job interviews of a multinational company 33
Unit 3 business plan 34
Section i lead-in 34
Section h reading market assessment 35
Section ill language focus 39
Vocabulary business plan 39
Grammar direct and indirect questions 41
Translation a business plan 42
Section iv business writing meeting minutes 43
Section v listening & speaking holding a business plan meeting 45
Section vi business etiquette etiquette for event planning 50
Review1-3
Unit 4 business relationships
Section i lead-in 56
Section ii reading corporate sponsorship 57
Section iii language focus 60
Vocabulary corporate sponsorship concept 60
Grammar the usage of "it" 62
Translation business relationships 64
Section iv business writing letters of invitation 641
Section v listening & speaking inviting skills 66
Section vi business etiquette business etiquette in corporate events 69
Unit 5 marketing
Section i lead-in 71
Section ii reading marketing research 72
Section bi language focus 76
Vocabulary marketing 76
Grammar existential sentences 77
Translation marketing activities 79
Section lv business writing marketing research questionnaires 79
Section v listening & speaking describing marketing graphs 82
Section vi business etiquette marketing etiquette 86
Unit 6 advertising
Section i lead-in 87
Section ii reading corporate advertising 89
Section bi language focus 92
Vocabulary advertising expressions 93
Grammar nominal clauses 94
Translation advertising activities 96
Section iv business writing short reports 96
Section v listening & speaking business telephoning 99
Section vi business etiquette advertising etiquette 102
Review4-6
Unit 7 import and export
Section i lead-in lq0
Section ii reading import and export business 112
Section iii language focus 116
Vocabulary import and export business words 116
Grammar relative clause 117
Translation import and export activities 119
Section iv business writing letters to establish business relations 120
Section v listening & speaking negotiation skills 122
Section vi business etiquette global business dress code 126
Unit 8 investment
Section i lead-in 127
Section ii reading investments and the investment process 129
Section iii language focus 132
Vocabulary investment 132
Grammar adverbial clause 134
Translation investing activities 135
Section iv business writing credit inquiry letter 136
Section v listening & speaking participating in a discussion 138
Section vi business etiquette how to avoid problems in discussing investment
strategy 141
Unit 9 exhibitions and trade fairs
Section i lead-in 142
Section ii reading trade exhibition tren ls 148
Section iii language focus 146
Vocabulary exhibition and trade fairs 146
Grammar subjunctive mood 148
Translation exhibition activity 150
Section iv buslnesswritlnga letter of application 150
Section v listening & speaking questioning and listening skills 152
Section vi business etiquette etiquette for trade shows 156
Unit 10 customer relationship management
Section i lead-in 157
Section ii reading manage your customer care 159
Section m language focus 163
Vocabulary customer relationship management 163
Grammar agreement of subject and verb 164
Translation crm sentences 166
Section iv business writing letters of appreciation 166
Section v listening & speaking approaching customers 168
Section vi business etiquette how can customer service be friendly 172
Review7-10
glossary