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出版社:高等教育
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ISBN:9787040302554
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作者:賀雪娟//朱毅恆|主編:賀雪娟
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頁數:186
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出版日期:2010-09-01
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印刷日期:2010-09-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:322千字
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《職通商務英語》繫列教材將商務專業知識和跨文化商務交際能力與英語語言運用技能結合在—起,以學生為中心,以商務為環境,以商貿崗位任務為路徑,以商務交際為目的,由淺入深,循序漸進,通過對學生聽、說、讀、寫、譯等基本技能的全面訓練,培養學生通曉商務技能,掌握英語知識以及在未來崗位中完成商務任務和商務交際的能力。 本書是在分析商貿職業人纔培養目標,解構職業崗位的基礎上,針對行業、企業對商貿高素質人纔的要求完成單元主題及框架結構設計的。設計繫統、新穎,適合高職高專經貿商務專業的學生使用。
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Unit 1 international business Section i lead-in 1 Section ii reading international business 3 Section hi language focus 7 Vocabulary international business 7 Grammar gerunds and infinitives 9 Translation economic globalization 10 Section iv business writing fax il Section v listening & speaking making business appointments 13 Section vi business etiquette etiquette of business appointments 17 Unit 2 business expansion 18 Section i lead-in 18 Section h reading nestle s.a. 19 Section hi language focus 23 Vocabulary business expansion 23 Grammar participles 25 Translation company prospectus 26 Section iv business writing resum 26 Section v listening & speaking job interview in a multinational company 29 Section vi business etiquette etiquette in job interviews of a multinational company 33 Unit 3 business plan 34 Section i lead-in 34 Section h reading market assessment 35 Section ill language focus 39 Vocabulary business plan 39 Grammar direct and indirect questions 41 Translation a business plan 42 Section iv business writing meeting minutes 43 Section v listening & speaking holding a business plan meeting 45 Section vi business etiquette etiquette for event planning 50 Review1-3 Unit 4 business relationships Section i lead-in 56 Section ii reading corporate sponsorship 57 Section iii language focus 60 Vocabulary corporate sponsorship concept 60 Grammar the usage of "it" 62 Translation business relationships 64 Section iv business writing letters of invitation 641 Section v listening & speaking inviting skills 66 Section vi business etiquette business etiquette in corporate events 69 Unit 5 marketing Section i lead-in 71 Section ii reading marketing research 72 Section bi language focus 76 Vocabulary marketing 76 Grammar existential sentences 77 Translation marketing activities 79 Section lv business writing marketing research questionnaires 79 Section v listening & speaking describing marketing graphs 82 Section vi business etiquette marketing etiquette 86 Unit 6 advertising Section i lead-in 87 Section ii reading corporate advertising 89 Section bi language focus 92 Vocabulary advertising expressions 93 Grammar nominal clauses 94 Translation advertising activities 96 Section iv business writing short reports 96 Section v listening & speaking business telephoning 99 Section vi business etiquette advertising etiquette 102 Review4-6 Unit 7 import and export Section i lead-in lq0 Section ii reading import and export business 112 Section iii language focus 116 Vocabulary import and export business words 116 Grammar relative clause 117 Translation import and export activities 119 Section iv business writing letters to establish business relations 120 Section v listening & speaking negotiation skills 122 Section vi business etiquette global business dress code 126 Unit 8 investment Section i lead-in 127 Section ii reading investments and the investment process 129 Section iii language focus 132 Vocabulary investment 132 Grammar adverbial clause 134 Translation investing activities 135 Section iv business writing credit inquiry letter 136 Section v listening & speaking participating in a discussion 138 Section vi business etiquette how to avoid problems in discussing investment strategy 141 Unit 9 exhibitions and trade fairs Section i lead-in 142 Section ii reading trade exhibition tren ls 148 Section iii language focus 146 Vocabulary exhibition and trade fairs 146 Grammar subjunctive mood 148 Translation exhibition activity 150 Section iv buslnesswritlnga letter of application 150 Section v listening & speaking questioning and listening skills 152 Section vi business etiquette etiquette for trade shows 156 Unit 10 customer relationship management Section i lead-in 157 Section ii reading manage your customer care 159 Section m language focus 163 Vocabulary customer relationship management 163 Grammar agreement of subject and verb 164 Translation crm sentences 166 Section iv business writing letters of appreciation 166 Section v listening & speaking approaching customers 168 Section vi business etiquette how can customer service be friendly 172 Review7-10 glossary
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