董曉波主編的《跨文化商務交際》共10章，其中第1章以跨文化交際學的基本理論為框架，繫統地介紹了交際、文化和跨文化的定義與特點。第2章介紹文化價值觀及商務文化，重點分析了Geert Hofstede(基爾特’霍夫斯泰德)提出的4個文化緯度及人們在跨文化商務交際中存在的眾多價值觀念差異。第3章介紹和分析文化休克現像，使讀者認識到在跨文化商務交際中文化休克不可避免，但可以“醫治”。第4章介紹言語交際，即口語交際和書面交際。第5章主要介紹非言語交際，如身勢語、空間和距離等方面的知識及文化內涵，使讀者認識到非言語的交際行為比言語交際*為重要。第6章主要介紹商務交際中存在著性別的文化差異，了解跨文化溝通中性別差異的習俗、禮儀和禮節的重要性。第7章主要闡述了在商務活動中的各種禮儀及有關風俗。掌握了這些交際中的禮儀，纔能在商務活動中遊刃有餘。第8章主要探討成功的商務談判所包含的各要素，如有效溝通、談判風格及談判策略……同時闡釋了不同**商務人士的談判特點。第9、10章主要涉及**商務營銷、管理中的文化因素、企業文化、團隊建設及**交流策略等方面的知識。

董曉波主編的《跨文化商務交際》是專門針對商務英語專業本科或其 他專業副修、選修此課程的學習者編寫的教材，旨在幫助學生了解並掌握 跨文化商務交際方面的知識，增強跨文化理解，克服文化衝突，加強文化 溝通與合作，應對經濟全球化背景下日益頻繁的跨文化商務交流活動。 《跨文化商務交際》選材廣泛，內容實用，可讀性強。對工商管理、 國際經濟與貿易、金融、旅遊、物流等專業的學生及廣大從事跨國公司企 業管理、國際營銷、國際投資等國際商務實際工作的第一線專業工作者而 言，都是一本不可多得的讀物。

Chapter 1 Culture, Communication and Intercultural Communication
Section 1: Culture
Section 2: Communication
Section 3: Intercultural Communication
Exercises
Further Reading Intercultural Communication Failures
Chapter 2 Contrasting Cultural Values and Business Cultures
Section 1: Cultural Values
Section 2: Attitude
Section 3: Belief and Religion
Section 4: Attribution, Perception and Communication
Section 5: Diverse Cultural Patterns
Exercises
Further Reading Cultural Values in International Business
Chapter 3 Culture Shock
Section 1: Introduction
Section 2: Stages of Culture Shock
Section 3: Symptoms of Culture Shock
Section 4: Alleviating Culture Shock (for person and company)
Section 5: High-context and Low-context Cultures
Exercises
Further Reading Stress in Culture Shock
Chapter 4 Verbal Communication
Section 1: Language and Culture
Section 2: Oral Communication
Section 3: Written Communication
Exercises
Further Reading Attitudes Toward Speech and Silence
Chapter 5 Nonverbal Communication
Section 1: Body Language
Section 2: Space and Distance
Exercises
Further Reading Sacred Space in Germany and Other Northern European Countries
Chapter 6 Gender Differences in Communication
Section 1: Differences in Gender Communication
Section 2: Overcoming Roadblocks in Gender Communication
Exercises
Further Reading How Are Roles Females Playing in International Business?
Chapter 7 Business Etiquette and Social Customs
Section 1: Making Introductions and Greeting
Section 2: Handshaking and Exchanging Business Cards
Section 3: Dressing and Dining
Section 4: Gift Giving and Receiving Customs
Section 5: Humour, Superstitions and Taboos
Exercises
Further Reading MoTo: Coming to U.S.
Chapter 8 Business Negotiation Across Cultures
Section 1: Communication in Negotiation
Section 2: Stereotypes of Different Cultures That Affect Intercultural Negotiations
Section 3: Negotiation Strategies
Section 4: Physical Context of Negotiation
Section 5: Phases of Negotiation
Exercises
Further Reading American Style of Hospitality or French Style of Hospitality
Chapter 9 International Marketing Communication
Section 1: A Cultural Approach to International Marketing
Section 2: Cultural Influence on Selected Aspects of Marketing and Advertising
Section 3: Global Marketing and Advertising
Exercises
Further Reading What Has Happened to Hong Kong Disneyland?
Chapter 10 Intercultural Management
Section 1: Cultural Factors in International Business Management
Section 2: Corporate Culture
Section 3: Development of Teamwork
Section 4: Strategies for International Marketers
Exercises
Further Reading Team Building
Key to the Exercises
Bibliography