“新商務英語教程”繫列教材采用話題、語言技
能和任務緊密結合的編寫原則，全書以話題為核心，
語言技能為主線，精心設計的任務型活動貫穿每個教
學單元。本書為《新商務英語綜合教程4》，由戴明
元主編，全書共8個單元，每單元由Learning
Objectives，Lead-in，Readings，Language
Skills in Focus和Cultural Tips 5個模塊構成，
以多種形式對英語閱讀、翻譯、寫作和口語等基本技
能進行綜合性訓練。
本教材可供高職高專院校商務英語專業和應用英
語專業外貿和涉外文秘方向的學生在二年級下學期使
用。

Unit 1 Corporate Culture
Learning Objectives
Section A Lead-in
Section B Readings
Text A What Is Corporate Culture?
Text B Being a Gentleman at the Office: the Dos of Business Etiquette
Section C Language Skills in Focus
Section D Cultural Tips
Unit 2 Trademark and Brand
Learning Objectives
Section A Lead-in
Section B Readings
Text A Brand Awareness
Text B Protecting Your Brand with Trademarks
Section C Language Skills in Focus
Section D Cultural Tips
Unit 3 Mechanism of the Board
Learning Objectives
Section A Lead-in
Section B Readings
Text A The Board of Directors
Text B A More Effective Board of Directors
Section C Language Skills in Focus
Section D Cultural Tips
Unit 4 Stock Market
Learning Objectives
Section A Lead-in
Section B Readings
Text A Understanding the Stock Market
Text B How Stocks and the Stock Market Work
Section C Language Skills in Focus
Section D Cultural Tips
Unit 5 Overseas Market
Learning Objectives
Section A Lead-in
Section B Readings
Text A The Challenges of Doing Business Overseas
Text B Product Strategies for Overseas Markets
Section C Language Skills in Focus
Section D Cultural Tips
Vision of the
Unit 6 Company
Learning Objectives
Section A Lead-in
Section B Readings
Text A Building Your Company's Vision
Text B What is a Vision Statement?
Section C Language Skills in Focus
Section D Cultural Tips
Unit 7 Business Tycoons
Learning Objectives
Section A Lead-in
Section B Readings
Text A Warren Buffett
Text B A Successful Leader--Li Ka-shing
Section C Language Skills in Focus
Section D Cultural Tips
Unit 8 Top 500
Learning Objectives
Section A Lead-in
Section B Readings
Text A Apple Inc
Text B Starbucks
Section C Language Skills in Focus
Section D Cultural Tips
New Words and Expressions