●Unit 1 An Overview of Business Letter Writing
● 1.1 The Principles for Effective Writing
● 1.1.1 Completeness
● 1.1.2 Clearness
● 1.1.3 Conciseness
● 1.1.4 Consideration
● 1.1.5 Courtesy
● 1.1.6 Concreteness
● 1.1.7 Correctness
● 1.2 The Style and Tone of Business Letter Writing
● 1.2.1 Conversational Style
● 1.2.2 Avoid the Archaic Language ofBusiness
● 1.2.3 Use Positive Language and Avoid Anger
● 1.3 Preparation before Writing
● 1.3.1 Studying Your Reader‘s Interest
● 1.3.2 Planning What You Will Write and Writing Effectively
● 1.3.3 Deciding to Adopt the Proper Layout,Tone and Style
● 1.4 Writing Naturally and Sincerely
●Unit 2 The Structure and sty‘les of Business Letters
● 2.1 Principal Parts......
內容簡介
本書是“新體驗商務英語繫列教材”之一,全書共分1,主要內容包括:外貿函電的文體、結構和原則,與對方建立商務關繫函,詢購函,答復函,報價函,訂購與確認函,付款函,包裝函,裝運函,保險函,索賠投訴函,代理函等。本書用英文編寫。所有信函文本均來自進出口實務的各個環節,同時文本的選擇還兼顧了外貿函電的得體性。本書所收錄的信樣較為詳盡,信函種類豐富,新穎實用,寫作風格多樣,能讓學生學到真實的函電寫作技巧。同時,本書對各種寫作技巧的介紹也很好詳盡,它們均采用國外較新的函電寫作材料並體現了靠前商務函電的寫作特點。此外,本書還對這些信函及文本的典型句型進行了提煉和總結,有利於學生更好地掌握和應用。
本書的主要讀者對像為具有較好英語基礎的經貿專業的學生和英語專業二、三年級的學生,也可用作外企白領階層的自學參考用書。