●Unit 1 Fundamentals of Business Letter Writing 1
●Lead-in 1
●Specimen letter 1 The Semi-indented Style 12
●Specimen letter 2 The Blocked Style 13
●Exercises 17
●Unit 2 Establishment of Business Relations 18
●Lead-in 18
●Specimen Letter 1 Asking for Establishing Business Relations 19
●Specimen Letter 2 Asking for Establishing Business Relations 21
●Specimen Letter 3 Asking for Establishing Business Relations 23
●Specimen Letter 4 Reply to a Letter of Establishing Business Relations 24
●Specimen Letter 5 Reply to a Letter of Establishing Business Relations 26
●Specimen Letter 6 Asking to Provide Sales Agency Service 26
●Specimen Letter 7 Try to Resume the Old Business Relations 28
●Useful Sentences 29
●Letter-writing Guide 31
●Exercises 32
●Unit 3 Inquiries and Replies 35
●Lead-in 35
●Specimen Letter 1 Make an Inquiry after Reading an Advertisement 36......
內容簡介
本書介紹靠前經貿實務的中英文寫作，緊密結合我國外經貿業務實際，總結和歸納了靠前經貿業務中的常用術語、常用短語、句型結構和縮略語，內容新，實用性強。全書共分為十，按照實際交易程序介紹商務信函的寫作方法，內容包括建立業務關繫、詢價、報價、還價、接受、開證、保險、租船訂艙和索賠等，另外還介紹了靠前商務應用文的寫法和合同或合約的閱讀。的內容主要包括導讀、樣函、注釋、常用語句、寫作指導和練習，書末附導讀和樣函主體部分的譯文，以及兩套模擬試卷及其答案練習題的答案。本書適合用作大學本科和專科生，獨立學院和高職高專學生及對外經濟貿易工作人員的教材及自學參考書。
