●Unit1 Management
●Part1 Reading
●Reading1 Managing Oneself
●Reading2 A Brief History of Management
●Self-test
●Part2 Skill-building
●Part3 Case Study
●Case1 Bill Gates and Microsoft
●Case2 The Expansion of Blue Streak
●Part4 Further Reading
●Unit2 Organizational Behavior
●Part1 Reading
●Reading1 Introduction to Orgaruzational Behavior
●Reading2 Contemporary Theories of Motivation
●Self-test
●Part2 Skill-building
●Part3 Case Study
●Case1 Nestle's CEO on Managing Change
●Case2 Carol Bemick,President of Alberto-Culver,North America
●Part4 Further Reading......
內容簡介
《MBA商務英語》自2007年出版至今已有十個年頭了。這期間共印刷了7次。這本教材在華南理工大學工商管理學院MBA學生中一直在使用,也深受MBA學生的好評。第二版還是沿用靠前版編寫的原則和理念保持不變,隻是結構作了微調而已。