●Unit 1 Business Ideas
●Text A Cheap and Cheerful
●Text B How to Focus on Business Ideas That Create History
●Chinese and International Culture Tour
●Case Study
●Unit 2 Business Shareholders
●Text A The Rebirth of Stakeholder Capitalism
●Text B Shareholder Democracy
●Chinese and International Culture Tour
●Case Study
●Unit 3 Career Development
●Text A Career Development: What Is It and What Factors Influence It
●Text B What Is Career Management?
●Chinese and International Culture Tour
●Case Study
●Unit 4 Employee Training
●Text A Strategic Training Spicing Up Business Results
●Text B Build a Tower, Build a Team
●Chinese and International Culture Tour
●Case Study......
內容簡介
《綜合商務英語》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型,按照商務英語專業教學要求編寫,以培養學生的商務英語綜合應用能力,包括英語語言知識和應用能力,商務知識、理論和應用能力,職場適應及發展能力和綜合運用各種知識解決商務實際問題的能力等為目標。教材內容的選材圍繞商務活動的各個階段,包括公司介紹、溝通交流、商務旅行、產品、銷售、商務管理市場營銷等等,通過構建真實的職場商務情景,激發學生的學習動力與熱情。本書為教材的第2冊。