●Unit 1 International Organizations
●Text A Spurring Global Growth via a New Trade Facilitation Agreement
●Text B Essentials on AHB
●Chinese and International Culture Tour
●Unit 2 Trade Barriers
●Text A UK Trade Agreements after Brexit: How to Address Tariffs and Regulatory Trade Barriers
●Text B Globalization and China Doesn't Stop Here
●Chinese and International Culture Tour
●Unit 3 Product Quality
●Text A High Online User Ratings Don't Actually Mean You're Getting a Quality Product
●Text B How "Made In China" Became Cool
●Chinese and International Culture Tour
●Case Study
●Unit 4 Business Leadership
●Text A Why Deception Is Probably the Single Most Important Leadership Skill
●Text B Why Focus-based Leadership Is Important to Huawei's Business Strategy
●Chinese and International Culture Tour
●……
內容簡介
《商務英語閱讀》融合新的外國語言文學類專業本科教學質量國家標準和新的英語四級考試題型，按照商務英語專業教學要求編寫，以培養學生的商務英語綜合應用能力。通過選取商務主題方面原汁原味的文章，幫助學生豐富商務知識，了解商務英語語言特點，提高商務英語閱讀水平。將商務理念、商務案例、商務文化和商務英語語言有機融為一體；涵蓋靠前貿易理論、靠前貿易政策、靠前貿易慣例、靠前貿易公約、一般貿易方式、宏觀經濟政策等重點和熱點話題，也包括產品營銷、跨文化交際、資信調查、履約、租船訂艙等商務活動中的實際應用，反映當今商務領域的現狀與發展趨勢。本書為教材的第3冊。
