●Unit 1 The Evolution of Management
●Unit 2 The Scope of Management
●Unit 3 The Increasing Importance of Strategic Management
●Unit 4 What Is Organizational Behavior
●Unit 5 Production and Operations Management
●Unit 6 Developing Quality and Competitive Advantage
●Unit 7 Materials and Process Management of a Company
●Unit 8 Introduction to Finan Management
●Unit 9 Key Issues in an International Environment
●Unit 10 Supply-Chain Management and Integration
●Unit 11 Human Resource Management
●Unit 12 Types of Marketing Research
●Unit 13 Defining Customer Value and Satisfaction
●Unit 14 Integrated Logistics Management
●Unit 15 Understanding Services
●Unit 16 How to Set a Price on a Product
●Unit 17 Steps In Developing Effective Communication
●Unit 18 The Realities of Public Relations
●Unit 19 From Business Models to E-Business Models
●Unit 20 The Emergence of E-Marketing......
內容簡介
本書內容將在靠前版的基礎上，涵蓋內容更寬泛，包括管理學原理、市場營銷管理、財務管理、人力資源管理、靠前企業管理和電子商務等領域的英文文獻及專業術語 ，幫助相關學生熟悉專業英語的文體結構、風格特征及修辭技巧，為將來工作實踐或專業文獻閱讀打下較為堅實的專業英語基礎。
