Unit 1 Business Ideas
Text A 7 Ways to Discover a Winning Business Idea
Text B China's Home Builder Country Garden Constructs a New Strategy
Chinese and International Culture Tour
Unit 2 Business Shareholders
Text A What Is a Corporate Board of Directors?
Text B China's First Hostile Takeover Battle Ushers in New Era
Chinese and International Culture Tour
Unit 3 Career Development
Text A Would You Refuse a Promotion to Stay in a Job You Love?
Text B Career Development in China
Chinese and International Culture Tour
Case Study
Unit 4 Employee Training
Text A 10 Tricks for Cutting Training Costs
Text B Training Chinese Staff
Chinese and International Culture Tour
Unit 5 Employee Motivation
Text A “Death by Overwork” in Japan Exposes Dangers of Overtime Culture
Text B How to Inspire & Motivate Chinese Employees
Chinese and International Culture Tour
Case Study
Unit 6 Business Conflict
Text A Solving Confl icts Between Business Associates
Text B Managing Confl ict in Chinese Negotiation
Chinese and International Culture Tour
Unit 7 Marketing
Text A Marketing Is All around Us
Text B ***0 Secrets inside Xiaomi's Marketing
Chinese and International Culture Tour
Unit 8 Brands
Text A Brand Equity
Text B China Is Really Big． Its Brands， Not So Much
Chinese and International Culture Tour
Unit 9 Advertising
Text A How to Advertise
Text B The Evolution of Gaming Advertising in China
Chinese and International Culture Tour
Case Study
Unit 10 Promotion
Text A Create a Successful Promotion
Text B Australian Quality Health Supplements Set to Take Off in China
Chinese and International Culture Tour
Appendix I Glossary
Appendix II TEM-4 (2011–2014)