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出版社:上海外教
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ISBN:9787544645157
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作者:編者:謝文怡|總主編:王立非
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頁數:305
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出版日期:2017-03-01
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印刷日期:2017-03-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:535千字
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謝文怡主編的《商務英語閱讀教程(1學生用書 第2版)》主要培養學生的閱讀理解能力、語言觀察 能力、邏輯思維能力、跨文化溝通能力、通過閱讀獲 取信息的能力等。本教程把提高學生的閱讀技能,培 養閱讀興趣,養成良好的閱讀習慣和擴大詞彙量也作 為預設目標。 本教程選材力求短小精悍,內容雋永,兼顧題材 的豐富性和體裁的多樣性,特別注重文章的趣味性和 可讀性,以培養和保護學生的閱讀興趣。每單元的閱 讀材料涉及國際商務的一個領域,如營銷、金融、會 計、審計、稅務、跨國公司、投資、物流、房地產、 統計、商務、貿易、法律、運輸、旅遊、銀行、廣告 、零售、批發、保險、電信、國際組織或政府間組織 、國際協定等。閱讀技巧涉及詞彙理解、句子理解、 篇章理解、段落理解和快速閱讀技巧等。在難度上由 淺人深,篇幅上從短到長,循序漸進。
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Unit 1 Effective Communication Part I Pre-reading Questions Part II Extensive Reading Text A Voice of Courage Text B Tell Stories to Strengthen Organizational Bonds Part HI Reading Skills Part IV Supplementary Reading: How to Make the Multicultural Work Force Work Part V Test Yourself Unit 2 Soaring China Part I Pre-reading Questions Part II Extensive Reading Text A Clicks to Brick Text B Still Made in China Part III Reading Skills Part IV Supplementary Reading: Divergence Seen in Chinese Companies' Development Part V Test Yourself Unit 3 Gender Discrepancy Part I Pre-reading Questions Part II Extensive.Reading Text A Home Truths about Working Families Text B The Weaker Sex Part III Reading Skills Part IV Supplementary Reading: Humor Me Part V Test Yourself Unit 4 Staff Management Part I Pre-reading Questions Part II Extensive Reading Text A Handle Your Men in the Office Text B Seven Useful Lessons You Can Learn from a Bad Boss Part III Reading Skills Part IV Supplementary Reading: The New International Style of Management Part V Test Yourself Unit 5 Consumer Behavior Part I Pre-reading Questions Part II Extensive Reading Text A The Rich Can Learn from the Poor about How to Be Frugal Text B Here's How to Crack the Code on Your Customers' Behavior Part III Reading Skills Part IV Supplementary Reading: How Consumers Rewrote the Old Recessionary Rules Part V Test Yourself Unit 6 Marriage Issues Part I Pre-reading Questions Part II Extensive Reading Text A Three Views of Marriage Text B Married, with Money Part III Reading Skills Part IV Supplementary Reading: Yours, Mine & Mine Part V Test Yourself Unit 7 Corporate Social Responsibility Part I Pre-reading Questions Part II Extensive Reading Text A What Businesses Owe the World: Then and Now Text B Don't Put People Before Profits Part III Reading Skills Part IV Supplementary Reading: Social Saints, Fiscal Fiends Part V Test Yourself Unit 8 Career Success Part I Pre-reading Questions PartlI Extensive Reading Text A Brain-twisting Job Interview Questions by Microsoft Text B It's Time for a Brand New You Part III Reading Skills Part IV Supplementary Reading: Why Can't You Find a Job? Part V Test Yourself Unit 9 Positive Attitudes Part I Pre-reading Questions Part II Extensive Reading Text A Be Happy 'Cause I Choose Happiness Text B If You Fire People, Don't Be a Jerk about It Part III Reading Skills Part IV Supplementary Reading: Positive Thinkers Part V Test Yourself Unit 10 Out-of-the-box Thinking Part I Pre-reading Questions Part II Extensive Reading Text A How Fast Can You Learn? Text B Student Teachers Part III Reading Skills Part IV Supplementary Reading: Got ideas? Part V Test Yourself Unit 11 Time Management Part I Pre-reading Questions Part II Extensive Reading Text A 20 Ways to Save 20 Minutes Text B How Much Time Should CEOs Devote to Customers? Part III Reading Skills Part IV Supplementary Reading: Time Management in the Age of Social Media Part V Test Yourself Unit 12 Green Business Part I Pre-reading Questions Part II Extensive Reading Text A Succeeding as a "Green" Business Text B The Wellness Boom Part III Reading Skills Part IV Supplementary Reading: Recycle, Reuse, Reprofit: Startups Try to Make Money Selling Your Stuff Part V Test Yourself Unit 13 Honesty Issues Part I Pre-reading Questions Part II Extensive Reading Text A In Search of Honesty Text B 5 Ways to Spot a Liar Part III Reading Skills Part IV Supplementary Reading: Slasher Attack Part V Test Yourself Unit 14 Ways of Investment Part I Pre-reading Questions Part II Extensive Reading Text A Ways to Keep More Cash Text B When Stocks Tank, Some Investors Stampede to Alpacas Part III Reading Skills Part IV Supplementary Reading: Get the Right Coverage Part V Test Yourself Unit 15 Retirement Planning Part I Pre-reading Questions Part II Extensive Reading Text A How Long Will You Live? Text B Plan Ahead to Beat Retirement Blues Part III Reading Skills Part IV Supplementary Reading: Over 60 and Overlooked Part V Test Yourself Unit 16 Era of Big Data Part I Pre-reading Questions Part II Extensive Reading Text A The Second Age of Reason Text B Mass Individualism Makes Life Tough for Consumer Product Giants Part III Reading Skills Part IV Supplementary Reading: Computer Chips and Dip Part V Test Yourself Appendix: Key to Test Yourself
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