馮瑋編著的《會展英語(附光盤第2版高等院校會展專業繫列教材)》繫統介紹了會展用商務英語知識，本書既可作為高校本科和專科會展專業、會展職業培訓的教學用書，也可作為會展從業人員和有志於從事會展工作的學習者的自學參考用書。

馮瑋編著的《會展英語(附光盤第2版高等院校會展專業繫列教材)》為 “高等院校會展專業繫列教材”的一個分冊。既可作為高校本科和專科會 展專業、會 展職業培訓的教學用書，也可作為會展從業人員和有志於從事會展工作的 學習者的自學參考用書。 《會展英語(附光盤第2版高等院校會展專業繫列教材)》根據會展行業 特點及工作要點，將內容分為兩大部分：會議英語和展覽英語。每一部分 包括七個單元，每個單元均有五大模塊： 會展交際會話。內容涉及會展活動的主要環節和工作重點，包括會展 業介紹、會展策 劃、會展預訂、會展銷售、會展接待、物流服務、會後旅遊和展會評估。 會展短文閱讀。幫助學習者熟悉會展業務和工作要點，提高閱讀理解 能力。 會展應用文寫作。精選會展實務寫作案例，幫助學習者提高會展商務 英文寫作能力。 使他們能夠撰寫規範、簡潔、流暢的會展商務應用文。 會展案例。案例材料與會展業實際結合緊密，體現真實、實用的原則 。每一案例均配 有練習，包括問答題、判斷題和詞彙題。富有真實性和代表性的案例材料 ，可幫助學習者擴大專業 詞彙量和加深對會展行業的理解。 練習。主要形式有術語翻譯、詞彙搭配、完形填空、英漢互譯和寫作 訓練。旨在通過 大量的練習幫助學習者強化和鞏固所學內容，並提高他們的會展商務溝通 技能。每個單元的練習均 配有答案供學習者參考使用。

Part One English for Conventions
Unit 1 Talking about Convention Industry
Dialogue 1: What Makes a Great Convention City?
Dialogue 2 : Booking a Meeting
Reading: The Historical Development of Convention Industry
Practical Writing: The Proposal to Host a Convention
Case Study: ICCA
Exercises
Unit 2 Planning of Meetings and Conventions
Dialogue 1 : Planning for the Convention
Dialogue 2: Arranging for the Convention
Reading: The Routine Work of Meeting Planners
Practical Writing: Convention Lead Form
Case Study: Convention Connections, Inc.
Exercises
Unit 3 Conference Venue Selection
Dialogue 1: Negotiating about Conference Venue
Dialogue 2 : Site Selection
Reading: Event Venue Selection
Practical Writing: Meeting Room Reservation Form
Case Study: Featured Conference Venue--Grand Hyatt Beijing
Exercises
Unit 4 Selling and Promoting Conventions
Dialogue l: Bargaining for a Discount
Dialogue 2: Negotiating Conference Facilities
Reading: Event Planning Services
Practical Writing: Convention Registration Form
Case Study : The International Congress of Mathematicians 2010
Exercises
Unit 5 Conference Registration
Dialogue l: Convention Registration
Dialogue 2: Registering at Conference
Reading: Convention Registration Service
Practical Writing: Call for Conference Registration
Case Study: The 26th European Photovoltaic Solar Energy Conference and Exhibition Registration
Exercises
Unit 6 Catering Service for Convention
Dialogue l: Catering Arrangement for a Seminar
Dialogue 2: Confirming Catering Service
Reading : Event Catering
Practical Writing: Catering Arrangement
Case Study: The Catering Service of Shanghai International Convention
Center
Exercises
Unit 7 Post-conference Tour
Dialogue 1 : Discussing the Itinerary of Post-conference Tour
Dialogue 2: Talking about the Itinerary
Reading : Incentive Program
Practical Writing: Post-conference Tour Itinerary
Case Study: Post-conference Tour of DEMHIST
Exercises
Part Two English for Exhibitions
Unit 8 Talking about Exhibition Industry
Dialogue 1: Talking about Famous Exhibition Cities
Dialogue 2: Talking about Future Plan in MICE Sector
Reading: The Historical Development of Trade Fair
Practical Writing: A Business Letter to Exhibitors
Case Study: History of World Expo
Exercises
Unit 9 Exhibition Planning and Marketing
Dialogue l: Confirming an Exhibition Reservation
Dialogue 2: Exhibition Marketing--Exterior Liaison
Reading: Trade Show Preparation Timeline
Practical Writing: Exhibition Soliciting Letter
Case Study: The 14th Shanghai International Automobile Industry Exhibition
Exercises
Unit 10 Booking a Stand
Dialogue 1: Booking a Stand
Dialogue 2: Cancellation of Participation
Reading: Participating Fairs and Exhibitions
Practical Writing: Exhibitor Pre-registration Form
Case Study: China Import and Export Fair Complex
Exercises
Unit 11 Booth Installation and Dismantle
Dialogue 1: Setting up the Booth
Dialogue 2: Dismantling a Stand
Reading: Standout Booth Design
Practical Writing: Exhibition Agenda
Case Study: SEMICON Singapore 2011
Exercises
Unit 12 Exhibition Logistics
Dialogue 1 : Negotiating the Packing of Exhibits
Dialogue 2: Negotiating Storage and Transportation
Reading: Exhibits Transportation & Customs Declaration
Practical Writing: Notice of Forwarding Instruction
Case Study: Deutsche Post DHL
Exercises
Unit 13 Exhibition Reception
Dialogue l: Price Negotiation at the Booth
Dialogue 2: Communication at the Booth
Reading: Capturing the Right Trade Show Visitors
Practical Writing: Trade Fair Price List
Case Study: Hong Kong Convention and Exhibition Centre(HKCEC)
Exercises
Unit 14 Post-exhibition Research and Analysis
Dialogue 1 : Analyzing the Results of the Exhibition
Dialogue 2: Discussing about Exhibition Results
Reading: When and How to Evaluate Events
Practical Writing: Exhibition Working Hours
Case Study: Hannover Messe 2010 Review
Exercises
Key to Exercises
Appendix 1 Terminology for Exhibitions
Appendix 2 Sample Writing
Appendix 3 FAQ(Frequent Asked Questions) about Trade Show
Bibliography