●LIST OF TABLES
●LIST OF ADVERTISEMENTS
●CHAPTER I
●INTRODUCTION
●Postmodern Advertising and the Globalization Condition
●Trajectory of the Book
●Definitions
●
●CHAPTER II
●POSTMODERNISM, REPRESENTATION, CONSUMPTION,
●AND ADVERTISING
●Postmodernism and the Modern-Postmodern Problematic
●Postmodern Culture, Representation, and Aesthetics
●Jean Francois Lyotard
●Jean Baudrillard
●Frederick Jameson
●Scott Lash
●Postmodern aesthetics
●Postmodernism and Consumer Culture
●Hyperreality......
內容簡介
Postmodern advertising has become a prominent advertising form and, in recent years, it has been increasingly used by international companies to appeal to consumers in different parts of the world. However, despite i......