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產品名稱:12跨商務世界的跨文化溝通 是否是套裝:否 書名:12跨商務世界的跨文化溝通 12跨商務世界的跨文化溝通 代碼:68 出版社名稱:上海外語教育出版社 出版時間:2014年4月 作者:無 ISBN編號:9787544635752
" 商務世界的跨文化溝通 作 者:無 著作 Hinner,M.B. 編者 定 價:68 出 版 社:上海外語教育出版社 出版日期:2014年04月01日 頁 數:490 裝 幀:平裝 ISBN:9787544635752 ●General Introduction: Cultural Adaptation in Mergers and Acquisitions MichaeIB. Hinner ●Intercultural Communication for a Global Society D. Raylleisey ●A Review of the Concept of Intercultural Effectiveness Guo-Ming Chen ●Adapting to a New Culture: An Integrative Communication Theory Young YunKim ●Managing Intercultural Conflict: Applying the Culture-Based Situational Conflict Model John Oetzel, Adolfo Jose Garcia ●Cultural Constraints in Management Theories GeertHofstede ●Contrastive Prototypes of Communication Styles in Decision-Making: Mawashi Style vs. Tooshi Style TeruyukiKume ●Assertiveness as Communication Competence: A Comparison of the Communication Styles of American and Japanese Students ArvindSinghal, Motoko Nagao ●The Practice of Transformational Leadership in Chinese Culture: Constraints and Promises VivianSheer ●The Effect of Intercultural Sensitivity on Employee Performance in Cross-Cultural Service Encounters in London and Florida SteveSizoo ●Gender- Related Differences in Intercultural Communication Andrea Graf ●Advertising to the Bottom of the Pyramid: Communicating with Consumers in Developing Markets BarbaraMueller ●The Reflection of Culture in Global Business and Marketing Strategy Marieke DeMooij ●Visual Advertising across Cultures PauIMessaris ●The Role of Culture in Persuasive Presentations: An Israeli and New Zealand Student Video Exchange Prue Holmes, Nurit Zaidman ●Pragmatic Diversity, Pragmatic Transfer, and Cultural Identity Yuxinjia ●Hispanic Ad Agencies: Taking the Pulse of Their Market Felipe Korzenny, Maria Garcia Inglessis ●Brand-Building in the Chinese So and Cultural Contexts: Characteristics, Trends, and Problems JunhaoHong, Xianhong Chen ●Is the Chinese Self-Construal in Transition? Nagesh Rao, Arvind Singhal, Li Ren, Jianying Zhang ●Touring Culture(s): Intercultural Communication Principles and Intemational Tourism Sundae R. Bean, Judith N. Martin...... 內容簡介 在經濟優選化時代,跨文化交際的重要性日益凸顯。了解不同文化的差異也成為跨國企業避免靠前商務合作中的摩擦和障礙、進行有效跨文化商務溝通的首要前提。以此為宗旨,《外教社跨文化交際叢書:商務世界的跨文化溝通》精選了世界跨文化交際研究領域的知名專家撰寫的20篇精品文章,從宏觀和微觀兩個層面闡述了跨文化交際如何影響、引導和決定世界商務的方方面面,並針對如何提高跨文化交際能力提出了中肯有效的建議。《外教社跨文化交際叢書:商務世界的跨文化溝通》對跨文化交際研究者、跨國企業管理者,以及其他讀者均有極高的參考價值。 "![](http://img.alicdn.com/imgextra/i2/2455124912/TB26S4Wn8jTBKNjSZFwXXcG4XXa_!!2455124912-0-item_pic.jpg)
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