是否是套裝:否 書名:從跨文化視角看後現代廣告及其接受-英語 從跨文化視角看後現代廣告及其接受:英語 代碼:37 出版社名稱:對外經濟貿易大學出版社 出版時間:2012年02月 作者:馬琳 開本:16 ISBN編號:9787566302717
" 從跨文化視角看後現代廣告及其接受:英語 作 者:馬琳 著作 定 價:37 出 版 社:對外經濟貿易大學出版社 頁 數:252 裝 幀:平裝 ISBN:9787566302717 ●LIST OF TABLES ●LIST OF ADVERTISEMENTS ●CHAPTER I ●INTRODUCTION ●Postmodern Advertising and the Globalization Condition ●Trajectory of the Book ●Definitions ● ●CHAPTER II ●POSTMODERNISM, REPRESENTATION, CONSUMPTION, ●AND ADVERTISING ●Postmodernism and the Modern-Postmodern Problematic ●Postmodern Culture, Representation, and Aesthetics ●Jean Francois Lyotard ●Jean Baudrillard ●Frederick Jameson ●Scott Lash ●Postmodern aesthetics ●Postmodernism and Consumer Culture ●Hyperreality...... 內容簡介 Postmodern advertising has become a prominent advertising form and, in recent years, it has been increasingly used by international companies to appeal to consumers in different parts of the world. However, despite i...... "
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