本書的作者馬塞爾·德尼西教授，現為多倫多大
學人類學繫教授，是當代著名的流行文化、語言人類
學與符號學研究權威，國際符號學頂尖期刊
semiotica主編。半個世紀以前，麥克盧漢在多倫多
大學任教期間，德尼西教授便是他的學生。《馬歇爾
·麥克盧漢--無意而成的符號學家(英文版)(精)》分
為五章，不僅從符號學的視角完全涵蓋了何道寬先生
所說的麥克盧漢媒介研究“老三論”(延伸論、訊息
論、冷熱論)，也對麥克盧漢思想中其他相關的重要
方面進行了論述。但是細讀下來，讀者會自然發現“
延伸”與“訊息”仍然是貫穿全書的明確線索，畢竟
從符號學角度對麥克盧漢的思想進行重估，這兩個方
面是繞不開的核心話題。

Preface to the Series
總序
導讀
Preface
1. Extension
McLuhan and Semiotics
Tools, Artifacts, and Technology
The Book
The Computer
Extension Theory
Language
Semiotics
Visual Tools
Artifactual Semiosis
The Mass Media and Mass Communications
2. The Four Laws
The Tetrad
Figure-Ground
Practical Applications
Economy and Efficiency
The Alphabet Principle
Reproduction
Mediation
3. The Medium Is the Message
Media
Sense Ratios
Secondary Orality
Media and Historical Epochs
The Medium Is the Sign
4. The Global Village
The Global Village in McLuhan's Own Words
Connected Intelligence
The Social Mediasphere
Technological Blending
Technopoly
5. The Unwitting Semiotician
Vico, Lotman, and McLuhan
Fantasia or the Human hnagination
The Ingegno or Autopoiesis
Memoria and Knowledge
Tile Cultural Cycle
A McLuhanian Semiotics
References
Index