由趙翠華編著的《會展英語》的特點：1.職業指向性明確。《會展英語》的編寫，從情景對話人手，注重培養學生的英語聽說實際應用能力。按會展行業工作流程的順序來設計編排內容，《會展英語》涵蓋了會展業服務和管理的主要內容，將職業技能的訓練貫穿於英語學習中，使學習者感知明確的職業指向性。2.專業性和實用性強。在每個單元的案例對話學習中，設置具體的會話情景，並在內容上融入對相關工作經驗的交流和總結，使教學與會展工作實踐對接。同時設置了相應的課堂討論及角色扮演，以培養學生解決具體問題的實際能力。3.真實性突出。全書選材於**外*新的相關著作和文獻，內容新穎、語言地道、切合實際，具有很強的時效性。

Chapter 1 Extending an Invitation to an Exhibition 會展邀請
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Exhibition Invitation
Section Ⅲ Situational Dialogues
Dialogue A Inviting a Regular Customer by Phone
Dialogue B Inviting a VIP Exhibitor in Person
Section Ⅳ Practical Writing
Invitation Letter
Section Ⅴ Extended Reading
Exhibition and Its Classification
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 2 Making Travel Arrangements 參展計劃
Section ⅠBrainstorming
Section Ⅱ Focus Reading
Get the Most Out of Trade Shows
Section Ⅲ Situational Dialogues
Dialogue A Shipping Exhibits
Dialogue B Talking About the Schedule
Section Ⅳ Practical Writing
Reservation Form
Section Ⅴ Extended Reading
Shipping and Move-in
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 3 Making Exhibition Stands Attractive 布置展位
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Making Your Trade Show Display Stand Out
Section Ⅲ Situational Dialogues
Dialogue A Setting up a Booth
Dialogue B Designing an Exhibition Stand
Section Ⅳ Practical Writing
Meeting Address
Section Ⅴ Extended Reading
Aesthetic Planning for Your Booth
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 4 Attending the Exhibition 參加展會
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Exhibition Rules
Section Ⅲ Situational Dialogues
Dialogue A At the Reception Desk （接待處） of an Exhibition Hall
Dialogue B At the Hall for Textiles （紡織品） and Garments （服裝）
Section Ⅳ Practical Writing
Company Brochures
Section Ⅴ Extended Reading
Introduction to Canton Fair
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 5 Receiving Visitors 接待客戶
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Visitor Registration Form
Section Ⅲ Situational Dialogues
Dialogue A Meeting a Regular Customer at a Stand
Dialogue B Introducing a New Type Machine
Section Ⅳ Practical Writing
Business Cards
Section Ⅴ Extended Reading
Keys to Effective Communication at a Stand
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 6 Introducing Exhibits 介紹展品
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Enhance Results with a Trade Show Promotional Item
Section Ⅲ Situational Dialogues
Dialogue A Recommending New Products
Dialogue B Introducing Handicrafts （手工藝品）
Section Ⅳ Practical Writing
Product Instruction
Section Ⅴ Extended Reading
Trade Show Exhibit Display 3 Seconds to Make an Impact
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips

Chapter 7 Holding Business Negotiations 商務洽談
Section Ⅰ Brainstorming
Section Ⅱ Focus Reading
Get What You Want in a Business Negotiation
Section Ⅲ Situational Dialogues
Dialogue A New Clients Expecting to Place a Trial Order （試訂貨）
Dialogue B Accepting an Order at a Lower Price in Order to Develop New Markets
Section Ⅳ Practical Writing
Letters for Establishing Business Relationship
Section Ⅴ Extended Reading
Group Dynamics in Negotiations
Section Ⅵ Culture & Etiquette
Section Ⅶ Enjoying English
Section Ⅷ Tips
……
Chapter 8 Leaving an Exhibition and Follow-up of Negotiations 撤離展會及業務跟進
Chapter 9 Analyzing the Productivity of the Exhibition 分析成效
附錄一：主要**會議、展覽行業組織
附錄二：外貿常用英語縮略詞
附錄三：會展英語詞彙大全
Keys