●CHAPTER ONE E.COMMERCE AND WEB SERVERS
●1.1 Introduction to E-commerce
●1.2 Background of E-commerce
●1.3 Research Objectives and Research Questions
●1.4 The Structure of the Topic
●1.5 Web Server Hardware and Software for E-commerce
●1.6 History of Servers
●1.7 Web Server Sofftware
●1.8 Web Server Hardware
●CHAPTER TWO E-COMMERCE AND CONSUMER BEHAVIOR: THEORETICAL FRAMEWORK
●2.1 Internet and Online Shopping
●2.2 The Growth of Electronic Commerce
●2.3 Consumer Behavior Analysis
●2.4 Key Psychological Processes
●CHAPTER THREE METHODOLOGY OF RESEARCH
●3.1 Research Approach
●3.2 Research Strategy
●3.3 Information Report and Analysis
●CHAPTER FOUR FRANCE E-COMMERCE INDUSTRY
●4.1 France Country Global Presentation......
內容簡介
丁乃鵬編著的《電子商務理論與實踐》從資源整合的視角，繫統性研究了當代電子商務的發展歷程，《電子商務理論與實踐》闡釋了電子商務管理中成功案例的作用機理和當前我國電子商務產業發展的瓶頸，並進一步從企業微觀層面剖析電子商務演化的驅動因素，為想學習和涉足該領域的廣大學員和商界人士提供了有價值的參考。
