●Chapter 1 Basic Theories for International Business Negotiation
●Section A Understanding International Business Negotiation
●Section B A Negotiation Aching to Find Way Out .
●Words and Exprassions
●Background Information
●Situational Dialogue in Negotiation
●Exercises
●Chapter 2 Staffing Negotiation Teams
●Section A Basic Principles That Make You a Smart Negotiatar
●Section B What Determines the Success in Multiparty Negotiation
●Words and Expressions
●Background Information
●Situational Dialogue in Negotiation
●Exercises
●Chapter 3 Phases of International Business Negotiation
●Section A A Typical Negotiation on Sale with the Chinese
●Saction B How to Negotiate Price for Sales
●Words and Expressions
●Background Information
●Situational Dialogue in Negotiation......
內容簡介
《新視界商務英語繫列教材:靠前商務談判(第二版)》共分八章，分別從靠前商務談判基本理論、談判人員的素質、談判環節、談判策略和技巧、談判類型、語言與非語言溝通技巧、談判禮儀和跨文化談判等方面進行了詳述。《新視界商務英語繫列教材:靠前商務談判(第二版)》除了繫統性、完整性、語言規範性、內容前沿性外，還有三大亮點：一是采用案例式教學，將談判理論、方法、技巧等融於經典案例中；二是育人，學生學完《新視界商務英語繫列教材:靠前商務談判(第二版)》後不僅學習如何做事，也學習如何做人。三是很強的操作性，新增加了商務談判情景對話部分，使學習者能夠以一種身臨其境的對話方式來體驗商務談判，並能夠把所學的理論和知識活學活用到商務談判情景對話當中。
