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出版社:華南理工大學
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ISBN:9787562327028
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作者:趙偉禮
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頁數:264
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出版日期:2007-08-01
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印刷日期:2007-08-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:414千字
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本書編寫融聽、說、讀、寫、譯等多項語言技能於一體,並且充分利用了現代教育技術,配有純正英語CD盤。書中體繫包括網絡熱身、導入活動、專業閱讀教材、自測評估、復習練習、案例討論、能力測試等。內容體現了MBA、工商管理專業的特色,涵蓋了管理學、組織行為學、市場營銷、人力資源管理、戰略管理、企業文化、商務溝通、經濟**化、電子商務等相關領域知識。 本書讀者對像為MBA、EMBA、MPA學員,及企業管理專業人員、從事商務或管理人員等。
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本書編寫體現實用性和針對性原則,以及自主學習與協作學習相結合
的原則。融聽、說、讀、寫、譯等多項語言技能於一體,並且充分利用了
現代教育技術,配有純正英語CD盤。
本書體繫包括網絡熱身、導入活動、專業閱讀教材、自測評估、復習
練習、案例討論、能力測試等。內容體現了MBA、工商管理專業的特色,涵
蓋了管理學、組織行為學、市場營銷、人力資源管理、戰略管理、企業文
化、商務溝通、經濟全球化、電子商務等相關領域知識。
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Unit 1 Management Part One Warm-up Part Two Reading 1 Managing Oneself Reading 2 A Brief History of Management Quiz Effective Management Part Three Exercises Part Four Case Study 1 Bill Gates and Microsoft Case Study 2 The Expansion of Blue Streak Part Five Skills-building Unit 2 Organizational Behavior Part One Warm-up Part Two Reading 1 Introduction to Organizational Behavior Reading 2 Contemporary Theories of Motivation Self-assessment Part ThFee Exercises Part Four Case Study 1 Nestl6’S CEO on Managing Change Case Study 2 Carol Bernick,President of Alberto-Culver,North Amenca Part Five Self-assessment Unit 3 Marketing Management Part One Warm-up Part Two Reading 1 A Framework for Marketing Management Reading 2 Strategic Planning and Marketing Management Quiz Part Three Exercises Part Four Case Study 1 Develop a Marketing Plan Case Study 2 Marketing Spotlight-GE Part Five Practical Quiz Unit 4 Human Resources Management Part One Warm-up Part Two Reading 1 Tomorrow’S HR Today Reading 2 Career Development Quiz Part Three Exercises Part Four Case Study 1 Virtual Teamwork at IBM Case Study 2 Managers and HR Professionals at Sands Corporation: Friends or Foes? Part Five Skills-assessment Unit 5 Strategic Management Part One Warm-up Part Two Reading 1 What is Strategy and Why is it Important Reading 2 Strategy Formulation:Situation Analysis And Business Strategy Quiz Part Three Exercises Part Four Case Study 1 Basic Concepts of Strategic Management Case Study 2 Microsoft and Red Hat Linux:Contracting Business Models Part Five Skills-building Unit 6 Corporate Culture Part One Warm-up Part Two Reading 1 Building a Corporate Culture That Promotes Good Strategy Execution Quiz for Culture Reading 2 The International Business Context-Cultural Views Toward Management and Managers Part Three Exercises Part Four Case Study 1 Southwest Airlines’Team Culture Case Study 2 Daimler-Chrysler's Diverse Cultures Part Five Developing Competencies Unit 7 Business Communication Part One Warm-up Part Two Reading、1 Understanding Business Communication Listening Skills:Self-assessment Reading 2 Oral Presentation Self-assessment Part Three Exercises Part Four Case Study 1 Facing a Communication Dilemma at Hallmark Case Study 2 The Key to Giving Speeches Part Five Quiz Unit 8 Economic Globalization Part One Warm-up Part Two Reading 1 Globality Reading 2 Globalization:The Debate Quiz Part Three Exercises Part Four Case Study 1 Wal-Mart and International EDI Case Study 2 Cuhural Effects of Economic Globalization Part Five Quiz Unit 9 Managerial Economics Part One Warm-up Part Two Reading 1 Managefi Economics Reading 2 Demand Forecasting Quiz Part Three Exercises Part Four Case Study 1 Maximize Profit of Maximize Market Share? Case Study 2 Constained Maximization in the Toy Business and Why Ffisbees are Called Ffisbees. Part Five Quiz Unit 10 Ecommerce Part One Warm-up Part Two Reading 1 Ecommerce Overview of Electronic Commerce Reading 2 E-Grocers Check out Mini-quiz The Basics of Ecommerce Part Three Exercises Part Four Case Study 1 Value Chain Management Using Ecommerce Case Study 2 Starwave Part Five Terminology Quiz Keys to Exercises
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