Chapter 1 Culture, Communication and Intercultural Communication
1 Culture
2 Communication
3 Intercultural Communication
Chapter 2 Values
1 Cultural Values
2 Belief and Religion
3 Diverse Culture Patterns
Chapter 3 Cultural Shock
1 Defining Cultural Shock
2 Understanding Cultural Shock
3 The Most Common Stages of Cultural Shock
4 Alleviating Cultural Shock (For Person)
5 Alleviating Cultural Shock ( For Company)
Chapter 4 Verbal Communication
1 Verbal Communication
2 Oral Communication
3 Dyadic Communication
4 Written Communication
Chapter 5 Nonverbal Communication
1 Body Language
2 Environmental Language
3 Time Message
4 Paralanguage
5 Objective Language
Chapter 6 Negotiation
1 Communication in Negotiation
2 Stereotypes That Affect Intercultural Negotiations
3 Strategies of Negotiation
4 Physical Context of Negotiation
5 Intercultural Negotiation Guidelines
Chapter 7 Etiquette
1 Introductions and Greetings
2 Business Cards Exchange Customs
3 Dressing and Dinning
4 Gift Giving and Receiving
5 Humor, Superstition and Taboos
Chapter 8 Intercultural Management
1 Cultural Factor in International Business Management
2 Corporate Culture
3 Development of Teamwork
4 Strategies for International Marketers
Chapter 9 Marketing Across
1 A Cultural Approach to International Marketing
2 Cultural Influence on Selected Aspects of Marketing and Advertising
3 Global Marketing and Advertising
Chapter 10 Business Etiquette & Custom in Selected Countries
1 China
2 The United States of America
3 The United Kingdom