《**商務英語綜合教程(第2版)》分13章，從**商務簡介、商務組織、經營方式、經濟學入門、市場經濟、**貿易實務簡介、**貿易術語及定價原則、營銷、營銷組合與產品促銷、**支付與結算、外彙彙率到**商務談判策略，每章都分門別類介紹該章的專業知識。全書內容豐富、語言規範、專業性強、知識面廣，是高等學校商務英語、**貿易、**金融、**會計、**市場營銷、工商管理、外企管理、涉外經濟、世界經濟等專業的專業英語教材，也是從事上述專業的工作人員自學專業英語的良師益友。本教程此次修訂由湖南大學外國語學院廖瑛教授主筆。

Chapter 1 A Brief Introduction to International Business
1.What Is Business？
2.What Is International Business ？
3.The Scope of International Business Activities
4.International Risk
5.International Business Law
6.Commercial Credit
7.Management of International Business
8.A Brief Introduction to the WTO
Chapter 2 Business Organizations
1.Introduction
2.Sole Proprietorship
3.General Partnership
4.Limited Partnership
5.Joint Stock Company
6.Corporations
7.Transnational Corporations
Chapter 3 Ways of Business
1.Introduction
2.Wholesaling
3.Retailing
4.Franchising
5.Agency
6.E-commerce
Chapter 4 A Guide to Economies
1.What Is Economics？
2.What Is Macroeconomics？
3.Monetary and Fiscal Policy
4.What Is Microeconomics？
5.The Demand Curve
6.The Supply Curve
7.The Equilibrium Price
8.Changes in Demand versus Changes in Quantity Demanded
9.Changes in Supply versus Changes in Quantity Supplied
Chapter 5 Types of Competition
1.Pure Competition
2.Monopolistic Competition
3.Oligopoly
4.Pure Monopoly
5.Competitive Risk Minimization
Chapter 6 The Market Economy
1.Market and Market Economy
2.Price
3.Supply and Demand
4.The Market Price
Chapter 7 A Brief Introduction to International Business Practices
1.Introduction
2.Preparatory Work
3.Business Negotiation
4.The Signing of a Contract
5.The Performance of an Export Contract
6.The Performance of an Import Contract
Chapter 8 International Trade Terms and Pricing Principles
1.Introduction
2.Defmition of the Trade Terms in Incoterms 2010
3.How to Determine the Price for Imports and Exports
4.Selection of the Money of Account
5.Commission and Discount
6.Other Non-price Commercial Technical Terms
Chapter 9 Marketing
1.What Is Marketing ？
2.The Marketing Concept
3.Marketing and Utility
4.The Target Market
5.The Industrial Market
6.Government and Institutional Markets
7.The Consumer Market
8.Classes of Consumer Goods
Chapter 10 The Marketing Mix & Product Promotion
1.The Marketing Mix
2.Product Planning
3.Pricing
4.Selecting the Market
5.Product Promotion
6.Advertising
7.Product Packaging
8.Breaking the Language Barriers
Chapter 11 International Payments & Settlements
1.Introduction
2.Credit Instruments
3.Bill of Exchange
4.Promissory Note and Cheque
5.Remittance
6.Terms and Methods of Payment in International Trade---Payment in Advance, Open
Account Business, Factoring, Collection
7.Terms and Methods of Payment in International Trade--Letters of Credit (L/C)
8.Guarantee
9.Documents
Chapter 12 Exchange Rate
1.Introduction
2.Direct Quotations and Indirect Quotations
3.Cross Rate
4.Spot Rate
5.Forward Rate
Chapter 13 Negotiation Strategies on International Business
1.Introduction
2.Preparations for Business Negotiation
3.The Notable Problem during the Process of Negotiation
4.The Impact of Cultural Differences on International Business Negotiations