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出版社:清華大學
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ISBN:9787302252801
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作者:房玉靖//馬國志
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頁數:230
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出版日期:2011-06-01
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印刷日期:2011-06-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:363千字
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房玉靖、馬國志主編的《商務英語寫作》旨在介紹**商務活動中的典型英語文本的功能、結構、語言特點、寫作要領及訓練方法。通過大量的商務題材寫作訓練,學生能將語言技能和商務知識有機結合,熟練地撰寫典型的商務英語文本,同時培養嚴謹務實、有理有節、以誠待人的職業素質。此外,本書反復提煉語言、變換表述方式,使紛繁復雜的商務文本寫作知識條理分明、清晰易懂,從而使學生能夠穩步提高商務英語書面溝通能力和跨文化交際能力。 本教材適用於高職高專商務英語、**貿易和**工商管理專業的學生,也可供準備參加各類商務英語考試的考生參考使用,還可作為**商貿從業人員的**用書。
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房玉靖、馬國志主編的《商務英語寫作》是《高職高專商務英語專業
教材》之一,將寫作知識、技能與實際業務活動有機地融合在一起,旨在
培養學生的商務英語文本撰寫能力。本書共有20個單元,分為5大模塊:企
業辦公管理、招聘與就業、企業宣傳、企業對外交流和商務寫作基礎。每
個單元設有4個板塊(19單元和20單元設有兩個板塊):Having a Clear
Picture (摸清門道)、Showing Your Talent Slightly (初露鋒芒)、
Opening the Treasure Box (打開百寶箱)、Displaying Your Prowess
Fully (大顯身手),講練結合,能有效地提高學生商務英語寫作能力。
《商務英語寫作》可供高職高專商務英語、國際貿易和國際工商管理
專業的學生使用,也可供參加各類商務英語考試的考生和國際商貿從業人
員參考使用。
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Module 1 Office Administration Unit 1 Notices and Announcements 1 Part I Having a Clear Picture 1 Part II Showing Your Talent Slightly 3 Part III Opening the Treasure Box 4 Part IV Displaying Your Prowess Fully 9 Unit 2 Certificates 11 Part I Having a Clear Picture 11 Part II Showing Your Talent Slightly 13 Part III Opening the Treasure Box 14 Part IV Displaying Your Prowess Fully 18 Unit 3 Memos 19 Part I Having a Clear Picture 19 Part II Showing Your Talent Slightly 21 Part III Opening the Treasure Box 22 Part IV Displaying Your Prowess Fully 27 Unit 4 Meeting Agenda 28 Part I Having a Clear Picture 28 Part II Showing Your Talent Slightly 30 Part III Opening the Treasure Box 30 Part IV Displaying Your Prowess Fully 34 Unit 5 Meeting Minutes 35 Part I Having a Clear Picture 35 Part II Showing Your Talent Slightly 38 Part III Opening the Treasure Box 39 Part IV Displaying Your Prowess Fully 42 Unit 6 Business Reports 45 Part I Having a Clear Picture 45 Part II Showing Your Talent Slightly 49 Part III Opening the Treasure Box 50 Part IV Displaying Your Prowess Fully 54 Module 2 Recruitment and Employment Unit 7 Job Advertisements 56 Part I Having a Clear Picture 56 Part II Showing Your Talent Slightly 59 Part III Opening the Treasure Box 60 Part IV Displaying Your Prowess Fully 65 Unit 8 Job Application Letters 67 Part I Having a Clear Picture 67 Part II Showing Your Talent Slightly 70 Part III Opening the Treasure Box 70 Part IV Displaying Your Prowess Fully 75 Unit 9 Resumes 76 Part I Having a Clear Picture 76 Part II Showing Your Talent Slightly 79 Part III Opening the Treasure Box 80 Part IV Displaying Your Prowess Fully 84 Unit 10 Letters of Recommendation 86 Part I Having a Clear Picture 86 Part II Showing Your Talent Slightly 88 Part III Opening the Treasure Box 89 Part IV Displaying Your Prowess Fully 92 Module 3 Corporate Promotion Unit 11 Corporate Profiles 93 Part I Having a Clear Picture 93 Part II Showing Your Talent Slightly 95 Part III Opening the Treasure Box 96 Part IV Displaying Your Prowess Fully 102 Unit 12 Specifications 104 Part I Having a Clear Picture 104 Part II Showing Your Talent Slightly 106 Part III Opening the Treasure Box 107 Part IV Displaying Your Prowess Fully 111 Unit 13 Sales Letters 113 Part I Having a Clear Picture 113 Part II Showing Your Talent Slightly 116 Part III Opening the Treasure Box 117 Part IV Displaying Your Prowess Fully 121 Unit 14 Press Releases 123 Part I Having a Clear Picture 123 Part II Showing Your Talent Slightly 126 Part III Opening the Treasure Box 127 Part IV Displaying Your Prowess Fully 132 Module 4 External Corporate Communication Unit 15 Letters of Congratulations 134 Part I Having a Clear Picture 134 Part II Showing Your Talent Slightly 136 Part III Opening the Treasure Box 136 Part IV Displaying Your Prowess Fully 141 Unit 16 Letters of Sympathy/Condolence 143 Part I Having a Clear Picture 143 Part II Showing Your Talent Slightly 145 Part III Opening the Treasure Box 146 Part IV Displaying Your Prowess Fully 151 Unit 17 Complaints and Replies 153 Part I Having a Clear Picture 153 Part II Showing Your Talent Slightly 155 Part III Opening the Treasure Box 156 Part IV Displaying Your Prowess Fully 161 Unit 18 Business Visits and Itineraries 163 Part I Having a Clear Picture 163 Part II Showing Your Talent Slightly 166 Part III Opening the Treasure Box 167 Part IV Displaying Your Prowess Fully 172 Module 5 Fundamentals of Business Writing Unit 19 Basic Requirements of Business Writing 173 Part I Having a Clear Picture 173 Part II Displaying Your Prowess Fully 180 Unit 20 Word-selecting and Sentence-making 182 Part I Having a Clear Picture 182 Part II Displaying Your Prowess Fully 188 Appendix: Reference Key 190 References 231
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