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出版社:東南大學
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ISBN:9787564161927
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作者:編者:王聖元//趙肜
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頁數:432
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出版日期:2015-12-01
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印刷日期:2015-12-01
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包裝:平裝
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開本:16開
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版次:1
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印次:1
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字數:727千字
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王聖元、趙肜編寫的《戰略管理(英文版)》在借鋻和吸收**外戰略管理理論和*新研究成果的基礎上,密切結合**企業戰略管理的實際情況,介紹了戰略管理的基礎知識、基本方法和戰略管理的前沿問題。戰略管理的內容從三大階段,即戰略設計、戰略實施和戰略評估展開,詳述了戰略管理包含的四個關鍵要素:戰略分析——了解組織所處的環境和相對競爭地位;戰略選擇——戰略制定、評價和選擇;戰略實施——采取措施發揮戰略作用;戰略評價和調整——檢驗戰略的有效性。本書在內容方面的特色在於既包括基礎理論和前沿性內容,又包括實務方面的知識,深入淺出,體繫新穎完善。
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Part 1 Fundamentals of Strategy Chapter 1Strategic Management 1.1 Concept 1.2 The Competitive I.andscape 1.3 The I/O Model of Above—Average Returns 1.4 The Resource—Based Model of Above—Average Returns 1.5 Vision and Mission 1.6 Stakeholders Chapter 2 The External Environment Analysis 2.1 The General,Industry,and Competitor Environments 2.2 External Environmental Analysis 2.3 Segments of the General Environment 2.4 Industry Environment Analysis 2.5 Interpreting Industry Analyses 2.6 Strategic Groups Chapter 3 The Internal Organization 3.1 Analyzing the Internal Organization 3.2 Resources,Capabilities,and Core Competencies 3.3 Core Competencies 3.4 Outsourcing 3.5 Strategic Decisions Chapter 4 Business Level Strategy 4.1 Business—Level Strategy 4.2 Customers:Their Relationship with BusinessLevel Strategies 4.3 The Purpose of a Business—Level Strategy 4.4 Types of Business—Level Strategies Chapter 5 Competitive Behavior 5.1 A Model of Competitive Rivalry 5.2 Competitor Analysis 5.3 Drivers of Competitive Actions 5.4 Competitive Rivalry 5.5 Likelihood of Attack 5.6 Likelihood of Response 5.7 Competitive Dynamics Chapter 6 CorporateLevel Strategy 6.1 Levels of Diversification 6.2 Reasons for Diversification 6.3 Value—Creating Diversification 6.4 Diversification 6.5 Unrelated Diversification 6.6 Value—Neutral Diversification 6.7 ValueReducing Diversification:Managerial Motives to Diversify Chapter 7 Merger and Acquisition Strategies 7.1 The Popularity of Merger and Acquisition Strategies 7.2 Reasons for Acquisitions 7.3 Problems in Achieving Acquisition Success 7.4 Effective Acquisitions 7.5 Restructuring Chapter 8 International Strategy 8.1 Identifying International Opportunities:Incentives to Use an International Strategy 8.2 International Strategies 8.3 Environmental Trends 8.4 International Entry Mode 8.5 Strategic Competitive Outcomes 8.6 Risks in an International Environment Chapter 9 Cooperative Strategy 9.1 Strategic Alliances as a Primary Type of Cooperative Strategy 9.2 Business—Level Cooperative Strategy 9.3 Corporate—I.evel Cooperative Strategy 9.4 International Cooperative Strategy 9.5 Network Cooperative Strategy _ 9.6 Competitive Risks with Cooperative Strategies 9.7 Managing Cooperative Strategies Chapter 10 Corporate Governance_ 10.1 Separation of Ownership and Managerial Control 10.2 Ownership Concentration 10.3 Board of Directors 10.4 Executive Compensation 10.5 Market for Corporate Control 10.6 International Corporate Governance 10.7 Governance Mechanisms and Ethical Behavior Chapter 11 organizatiOnal Structure and Control 11.1 Organizational Structure and Controls 11.2 Relationships between Strategy and Structure 11.3 Evolutionary Patterns of Strategy and Organizational Structure 11.4 Implementing Business—Level Cooperative Strategies 11.5 Implementing Corporate—Level Cooperative Strategies 11.6 Implementing International Cooperative Strategies Chapter 12 Strategic Leadership 12.1 Strategic Leadership and Style 12.2 The Role of Top—Level Managers 12.3 Managerial Succession 12.4 Key Strategic Leadership Actions
Part 2 Special Topics of Strategy Chapter 13 Strategic Information System 13.1 History of SIS 13.2 Definition 13.3 Three General Types 13.4 Gaining Competitive Advantage 13.5 Models for Strategic Information System Chapter 14 Strategic Alliance 14.1 Definitions 14.2 Typology 14.3 Historical Development of Strategic Alliances 14.4 Goals of Strategic Alliances 14.5 AdVantages/Disadvantages 14.6 Success Factors 14.7 Further Important Factors 14.8 Risks 14.9 Importance of Strategic Alliances 14.10 Life Cycle of a Strategic Alliance Chapter 15 Strategic Innovation 15.1 Define Strategic Entrepreneurship and Corporate Entrepreneurship 15.2 Entrepreneurship and Entrepreneurial Opportunities 15.3 Innovation 15.4 International Entrepreneurship 15.5 Incremental and Radical Innovation 15.6 Implementing Internal Innovations 15.7 Innovation through Cooperative Strategies 15.8 Innovation through Acquisitions 15.9 Creating Value through Strategic Entrepreneurship Chapter 16 Strategy and Game Theory 16.1 Strategy 16.2 Nash Equilibrium 16.3 Evolutionarily Stable Strategy Chapter 17 Industry 4.0 and Strategy 17.1 Industry 4.0 l7.2 Comparison of Germany and China,the Industry 4.0 Strategy Approach for China Chapter 18 Electronic Business and Strategy_ 18.1 Electronic Business 18.2 Concerns 18.3 Online Shopping 18.4 Customers 18.5 Payment 18.6 Product Delivery 18.7 Shopping Cart systems 18.8 Advantages 18.9 Disadvantages 18.10 Impact of Reviews on Consumer Behaviour
Part 3 Research Methods and Exercises Chapter 19 Qualitative Research 19.1 Data Collection,Analysis and Field Research Design 19.2 Specialized Uses of Qualitative Research 19.3 Data Analysis Chapter 20 Quantitative Research 20.1 CIverview 20.2 Use of Statistics 20.3 Measurement 20.4 Relationship with Qualitative Methods Chapter 21 Survey Research 21.1 Sampling 21.2 Correlation and Causality 21.3 Research Designs 21.4 Questionnaires Chapter 22 Sampling 22.1 Population Definition 22.2 Sampling Frame 22.3 Probability and Nonprobability Sampling 22.4 Sampling Methods 22.5 Errors in Sample Surveys 22.6 Survey Weights Chapter 23 Secondary Research 23.1 Secondary Research 23.2 Meta—Analysis Chapter 24 Strategic Management Cases 24.1 It Was the Season for E—Splurging 24.2 Business Japanese—Style 24.3 Public Policy and Ethics in Marketing Research 24.4 From Stiff Upper Lip to New British Hip—British Airways Updates Its Image and Its Fleet 24.5 The Meat and Potatoes of Online Shopping 24.6 Foreign Rivals VS.the Chinese:If You Can’t Beat Them 24.7 The Buyer Always Wins 24.8 The Rise and Fall of New Coke:What’S the Problem7 24.9 Value Pricing:Offering More for Less 24.10 International Promotional Strategy 24.11 International Segmentation 24.12 FedExCreating Competitive Advantage 24.13 From A—Z,Not A—B:DHL Is Far More Than Just a Carrier 24.14 Practice Cases Magna Health Chapter 25 Experiential Exercises 25.1 Creating a Shared Vision 25.2 The Oracle at Delphi 25.3 Internet Exercise 25.4 Customer Needs and Stock Trading 25.5 Internet Exercise:Cisco Systems 25.6 Corporate Juggling 25.7 Governance and Personal Investments 參考文獻(References) 後記
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