●Unit 1
● TextEthics and Business Ethics:A General View
● ExercisesExtensive Reading~How Does Ethics Work in Ecosystem Protection?
● Reference Translation of the Main Text:倫理學和商業倫理:一種普遍看法
● Reference Answer
●Unit 2
● Text:Strategic ManagementExercises
● Extensive Reading:McDonald’s Plan to Win
● Reference Translation of the Main Text:戰略管理
● Reference Answer
●Unit 3
● Text:The Why,Whaf and How ofMangement lrmovation
● Exercises
● Extensive Reading:The Case for Innovation and Talent Management
● Reference Translation of the Main Text管理創新的緣由、內容以及方式
● Reference Answer
●Unit 4
● Text:Knowledge Sharing
● Exercises
● Extensive Reading:Customer Participation in Service Innovation
●部分目錄