●第一章 媒介傳播與民俗文化的互動 ··················································· 14 第一節 傳統社會中民俗文化的生存和傳播 ······································· 15 第二節 媒介社會與民俗文化傳播介質新變 ······································· 32 第三節 現代媒介傳播對民俗文化發展的影響 ···································· 43 第二章 媒介傳播與民俗文化話語體繫構建 ·········································· 59 第一節 歷史話語與現實話語的交彙和融合 ······································· 59 第二節 本體話語與傳播話語的轉換和重構 ······································· 72 第三節 主流話語與民間話語的共存和互動 ······································· 80 第四節 民族話語與世界話語的契合和統一 ······································· 90 第三章 民俗文化傳播機制的傳承與創新 ············································100 第一節 傳統社會民俗文化的傳播機制與民俗生活 ·····························101 第二節 民俗文化傳播流程的新變與當代民俗生活 ·····························120 第三節 傳播環境的變遷與民俗文化的自我救贖 ································130 第四章 媒介傳播與民俗文化價值的當代性 ·········································144 第一節 媒介傳播與民俗文化的經濟價值 ·········································144第二節 媒介傳播與民俗文化的社會價值 ·········································158 第三節 媒介傳播與民俗文化的教育價值 ·········································165 第四節 民俗文化與國家主流價值觀念構建 ······································173 參考文獻·······················································································184 後 記··························································································201