●CHAPTER 1 Understanding Culture and Intercultural Comnication
● 1.1 Understanding Culture
● 1.2 Understanding Intercultural Comnication
● Exercises
●CHAPTER 2 Cultural Differences in Daily Interactivities
● 2.1 Greeting
● 2.2 Addressing
● 2.3 Visiting
● 2.4 Gift-giving
● Exercises
●CHAPTER 3 Cultural Differences in So Value
● 3.1 Politeness
● 3.2 Friendship
● 3.3 Family Relationship
● 3.4 Education
● Exercises
●CHAPTER 4 Cultural Differences in Connotative Meanings
● 4.1 Color
● 4.2 Number
● 4.3 Associative Target
●部分目錄