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出版社：上海社會科學院出版社 ISBN：9787552024821 商品編碼：53091200577 代碼：68
"| 商品基本信息，請以下列介紹為準 | | 商品名稱： | 金磚國家中小企業電子商務報告2017（英文版） 管理 書籍 | | 作者： | Institute of economics, Shanghai academy of social sciences，United nations industrial development organization[著] | | 代碼： | 68.0 | | 出版社： | 上海社會科學院出版社 | | 出版日期： | 2018-11-01 | | ISBN： | 9787552024821 | | 印次： | | | 版次： | 1 | | 裝幀： | 平裝 | | 開本： | 小16開 |
| 內容簡介 | 近幾年來，金磚國家電子商務的快速增長令矚目，金磚國家電子商務與中小企業的發展對經濟和就業的作用及影響日益突出。為促進中小企業和電子商務發展，從而促進包容可持續工業發展.
《金磚國家中小企業電子商務發展報告（2017 英文版）》比較完整地分析和揭示了金融危機以來金磚國家電子商務與中小企業的發展及現狀特征，探討了金磚各國在電子商務發展進程中面臨的問題以及挑戰。在貿易標準和貿易協定談判日益復雜、利益衝突日益尖銳的背景下，報告也探討了金磚國家在電子商務發展的相關法律法規與制度現狀和可能推動金磚國家電子商務貿易健康快速發展的貿易規則和標準制定，並對如何促進電子商務和中小企業發展提出了建議。 |
| 目錄 | 1．Abstract
1．1 Overall Situation
1．2 Essential Features of SMEs and e-commerce in BRICS countries
1．3 Main Problems Faced by e-commerce SMEs
1．4 Rules and Standards of e-commerce Trade in BRICS Countries
1．5 Proposals t6 Strengthen E-commerce Cooperation between BRICSs SMEs
2．Current Global Trends of e-commerce
2．1 Overview of Current Global Trends in e-commerce
2．1．1 Market size and Growth Rates
2．1．2 B2B．e-commerce is the main force of global e-commerce activities
2．1．3 B2C e-commerce is more active and growing significantly faster than B2B
2．1．4 e-commerce development across different regions
2．1．5 Outstandingperformance of emerging economies in global retail e-commerce
2．1．6 Great potential inBRICS e-commerce markets
2．2 The Impact of e-commerce on Global Economy， Technology Progress and Job Development
2．2．1 Impact of ICT on e-commerce market allocative efficiency
2．2．2 E-commerce is changing traditional business， production and sales models
2．2．3 Development of e-commerce promotes technological progress
2．2．4 E-commerce facilitates the development of SMEs and employment growth through business model innovation
2．2．5 Promote the participation of SMEs in the global economy
2．3 Global Development Trend of e-commerce
2．3．1 Mobile e-commerce is becoming mainstream
2．3．2 Cross-border e-commerce will be greatlydeveloped
2．3．3 The e-commerce industry chain and service ecology form gradually
2．3．4 The impact of social media on e-commerce activities is becoming increasingly prominent
2．3．5 The global e-commerce will gradually shift to emerging regional markets
2．3．6 The e-commerce activities in SMEs will usher in an era of economic development
3．Current Status of E-commerce among SMEs
3．1 Brazil
3．1．1 Overall status of SMEs
3．1．2 Overall status of e-commerce development in Brazil
3．1．3 Development status of E-commerce among SMEs
3．1．4 Development status of cross-border e-commerce
3．1．5 Management institutions and policies
3．1．6 Case study： E-commerce sales optimization and expand overseas markets
3．2 Russia
3．2．1 Overall status of SMEs
3．2．2 Overall status of e-commerce development in Russia
3．2．3 Development status of SMEs e-commerce
3．2．4 Development status of cross-border e-commerce
3．2．5 Management institutions and policies
3．2．6 Case Study： e-commerce helped Afour to expand overseas
3．3 India
3．3．1 Overall status of SMEs
3．3．2 Overall status of e-commerce development in India
3．3．3 Development status of cross-border e-commerce
3．3．4 Management institutions and policies
3．3．5 Case study： Makemytrip use e-commerce to expand global market
3．4 China
3．4．1 Development status of SMEs
3．4．2 General situation of China's e-commerce development
3．4．3 E-commerce d |
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