PART ONEThe Environment of Business CHAPTER ONE What Is Business？ CHAPTER Two The Evolution of Business CHAPTER THREE Entrepreneurs， Managers， and Employees CHAPTER FOUR Multinationals and the Global Environment of Business CHAPTER FIVE Business Ethics and the Legal Environment of Business
PART TwoThe Human Side of Business CHAPTER SIX Leadership， Influence， and Communication in Business CHAPTER SEVEN Motivating and Managing People and Groups in Business Organizations CHAPTER EIGHT The Structure and Culture of a Business Organization
PART THREEA Functional Approach to Business CHAPTER NINE Information Technology and E-Commerce： Managing Information， Knowledge， and Business Relationships CHAPTER TEN Marketing and Product Development： Creating and Positioning Goods and Services CHAPTER ELEVEN Sales， Distribution， and Customer Relationship Management： Reaching and Satisfying Customers CHAPTER TWELVE Operations and Materials Management： Managing the Production and Flow of Goods and Services CHAPTER THIRTEEN Human Resource Management： Acquiring and Building Employees Skills and Capabilities CHAPTER FOURTEEN Accounting： Measuring How Efficiently and Effectively Resources Are Creating Value and Profit CHAPTER FIFTEEN Finance： Balancing Risk and Return to Increase Profitability
