| 內容介紹 | |
出版社：新世界出版社有限責任公司 ISBN：9787802284975 商品編碼：10038411275683 包裝：平裝 開本：16開 出版時間：2008-01-01 頁數：305 字數：170000 代碼：78 作者：朱靈
"| 商品基本信息，請以下列介紹為準 | | 商品名稱： | 世界500強企業CEO談中國攻略:英文版 | | 作者： | 朱靈主編 | | 代碼： | 78.0 | | 出版社： | 新世界出版社有限責任公司 | | 出版日期： | 2008-01-01 | | ISBN： | 9787802284975 | | 印次： | 1次 | | 版次： | 1 | | 裝幀： | | | 開本： | 16開 |
| 內容簡介 | | 《世界500強企業CEO談中國攻略：英文》內容簡介：When the Chinese market opened itself to the outside world, they came, stars in their eyes, from different countries and cultures, hacked by the might of corporations, to seek their fortune in a land they knew little about. What follows is their story, of culture shock and frustration, of competition, challenge, and opportunity, as they built a winning iosis with an emerging world power. |
| 目錄 | | AIRBUS Airbus Flies High in Soaring Market——An Interview with Laurence Barton, President of Airbus ChinaSuper Link： 1. Airbus Inks Tia Plant Deal2. Airbus Comes to TiaALCOAAlcoa Looks to Greener Growth in Aluminum——An Interview with Chen Jinya, President for the Asia-Pacific Region of AlcoaFull Steam Ahead——An Interview with Bob Larson, President of Alcoa China Rolled ProductsSuper Link： Alcoa Plans to Quadruple InvestmentAREVAReactor Rivalry——An Interview with Arnaud de Bourayne, President of Areva ChinaSuper Link： 1. Areva T&D to Double Capacity2. Areva Teams Up with Tsinghua for ResearchAVONHello, Avon——An Interview with SK Kao, President of Avon ChinaSuper Link： 1. Avon Wins First Direct Sales Licence2. MakeoverBERTELSMANNSellers Block——An Interview with Bryan D. Ellis, President of DirectGroup ChinaStar Platers—... |
| 媒體評論 | 30 CEOs from the worldiggest companies speak about their journey in China，and share their money-m secrets with the world.
culture shock，frustration，competition，challenge，and opportunity |
| 前言 | 2007 could well go down as the year of paradigm shift for multinationals in China.
In March， a single， uniform corporate income tax was set for domestic and foreign-invested enterprises， ending years of preferential tax treatment multinationals and other foreign-invested companies enjoyed. At the same time， the Property Law was enacted， giving equal protection in law to public and private property. These two moves sent out a clear yet powerful message to foreign investors： The country has shifted gears from courting foreign capital at any cost to promoting a favorable investment climate that will automatically draw international investors， who will now have to be content with a level ying field.
The reasons for this policy shift are not far to seek. Multinationals today need China as much as China needs them， if not more. The country is already among the top 10 markets for most MNCS while many have drawn up ... |
| 摘要 | Giants Win
In the downstream of the aluminium industry, the problem of over supply is a headache for small and medium-sized aluminium manufacturerut not for giantr>Within the Chinese aluminium flat-rolled products segment, there are many small and medium-sized manufacturers, who mainly target the domestic market. As global counterparts flood into the market, they will have to face severe competition.
To ensure unified sourcing quality and standards, multinationals scattered in various industrial sectorring their global suppliers to China. It is also the case with sectors using aluminium as materials, such as the aerospace and automobile sectorr>"Our global position helps us understand the requirements of multinationals moving to China," says Larson, who believes this will give Alcoa an upper hand, competing effectively with rivals who do not have a global footprint.
Asked whether there wil... |
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