●Chapter 1 Introducing strategy
Commentary The strategy lenses
Part I THE STRATEGIC ITION
Introduction to Part I
Chapter 2 The environment
Chapter 3 Strategic capabilities
Chapter 4 Strategic purpose
Chapter 5 Culture and strategy
Commentary on Part I The strategic position
Part II STRATEGIC CHOICES
Introduction to Part II
Chapter 6 Business strategy
Chapter 7 Corporate strategy and diversification
Chapter 8 International strategy
Chapter 9 Innovation and entrepreneurship
Chapter 10 Mergers,acquisitions and alliances
Commentary on Part II Strategic choices
Part III STRATEGY IN ACTION
Introduction to Part III
Chapter 11 Evaluating strategies
Chapter 12 Strategy development processes
Chapter 13 Organising for success
Chapter 14 Leadership and strategic change
Chapter 15 The practice of strategy
Commentary on Part III Strategy in action
CASE STUDIES
Glossary
Index of names
General index
Acknowledgements
List of illustrations and key debates
List of figures
List of tables
Preface
Exploring Strategy
Guided tour
INTRODUCING STRATEGY
1.1 Introduction
1.2 What is strategy？
1.2.1 Defining strategy
1.2.2 Levels of strategy
1.2.3 Strategy statements
1.3 Working with strategy
1.4 Studying strategy
1.5 The Exploring Strategy Model
1.5.1 Strategic position
1.5.2 Strategic choices
1.5.3 Strategy in action
1.5.4 Exploring strategy in different contexts
1.6 The strategy lenses
Summary
Work assignments
Recommended key readings
References
Case example: Glastonbury - from hippy weekend to international festival
Commentary The strategy lenses
Part I THE STRATEGIC ITION
Introduction to Part I
THE ENVIRONMENT
2.1 Introduction
2.2 The macro-environment
2.2.1 The PESTEL framework
2.2.2 Building scenarios
Part Ⅱ Strategic Choices
Part Ⅲ Strategy in Action
