基本信息

• 商品名稱：MBA商務英語(第2版)/管理類經典書繫
• 作者：編者:趙偉禮|責編:陳蓉//周莉華//王雲昀
• 代碼：49.8
• 出版社：華南理工大學
• ISBN號：9787562353676

其他參考信息

• 出版時間：2017-08-01
• 印刷時間：2019-09-01
• 版次：2
• 印次：10
• 開本：16開
• 包裝：平裝
• 頁數：349
• 字數：606千字

內容提要

本書編寫體現實用性和針對性原則，以及自主學習與協作學習相結合的原則，融聽、說、讀、寫、譯等多項語言技能於一體，並且配有純正英語錄音。
     本書體繫包括導入活動、專業閱讀材料、自測評估、復習練習、案例討論、能力測試、拓展閱讀等。
    內容體現了MBA、工商管理專業的特色，涵蓋管理學、組織行為學、市場營銷、人力資源管理、戰略管理、企業文化、商務溝通、經濟 化、電子商務等相關領域知識。
    

目錄

Unit 1 Management
Part 1 Reading
Reading 1 Managing Oneself
Reading 2 A Brief History of Management
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Bill Gates and Microsoft
Case 2 The Expansion of Blue Streak
Part 4 Further Reading
Unit 2 Organizational Behavior
Part 1 Reading
Reading 1 Introduction to Organizational Behavior
Reading 2 Contemporary Theories of Motivation
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Nestl6's CEO on Managing Change
Case 2 Carol Bernick, President of Alberto-Culver, North America
Part 4 Further Reading
Unit 3 Marketing Management
Part 1 Reading
Reading 1 A Framework for Marketing Management
Reading 2 Strategic Planning and Marketing Management
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Develop a Marketing Plan
Case 2 Marketing Spotlight--GE
Part 4 Further Reading
Unit 4 Human Resources Management
Part 1 Reading
Reading 1 Tomorrow's HR Today
Reading 2 Career Development
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Virtual Teamwork at IBM
Case 2 Managers and HR Professionals at Sands Corporation : Friends or Foes?
Part 4 Further Reading
Unit 5 Strategic Management
Part 1 Reading
Reading 1 What Is Strategy and Why Is It Important?
Reading 2 Strategy Formulation:Situation Analysis and
Business Strategy
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Basic Concepts of Strategic Management
Case 2 Microsoft and Red Hat Linux: Contracting Business
Models
Part d Further Reading
Unit 6 Corporate Culture
Part 1 Reading
Reading 1 Building a Corporate Culture That Promotes Good Strategy Execution
Reading 2 The International Business Context-Cultural Views Toward Management and Managers
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Southwest Airlines' Team Culture
Case 2 Daimler-Chrysler's Diverse Cultures
Part 4 Further Reading
Unit 7 Business Communication
Part 1 Reading
Reading 1 Understanding Business Communication
Reading 2 Oral Presentation
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Facing a Communication Dilemma at Hallmark
Case 2 The Key to Giving Speeches
Part 4 Furher Reading
Unit 8 Economic Globalization
Part 1 Reading
Reading 1 Globality
Reading 2 Globalization :The Debate
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Wal-Mart and International EDI
Case 2 Cultural Effects of Economic Globalization
Part 4 Further Reading
Unit 9 Managerial Economics
Part 1 Reading
Reading 1 Managerial Economics
Reading 2 Demand Forecasting
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Maximize Profit on Maximize Market Share?
Case 2 Constrained Maximization in the Toy Business and Why Frisbees Are Called Frisbees
Part 4 Further Reading
Unit 10 E-commerce
Part 1 Reading
Reading 1 E-commerce:Overview of Electronic Commerce
Reading 2 E-Grocers Check out:How Could a Business That Seemed a Perfect Fit for Cyber Shopping Fail to Attract Enough Customers?
Self-test
Part 2 Skill-building
Part 3 Case Study
Case 1 Value Chain Management Using E-commerce
Case 2 Starwave
Part 4 Further Reading
Key to Exercises
APPENDIX