出版社:海南 ISBN:9787544347846 商品編碼:1027217826 開本:16 出版時間:2013-02-01 代碼:132 作者:特裡·甘布爾,邁克爾·甘布爾,校注:蘇政
" 基本信息 - 商品名稱:有效傳播(注釋版**0版英文大學人文經典教材)
- 作者:(美)特裡·甘布爾//邁克爾·甘布爾|校注:蘇政
- 代碼:132
- 出版社:海南
- ISBN號:9787544347846
其他參考信息 - 出版時間:2013-02-01
- 印刷時間:2013-02-01
- 版次:1
- 印次:1
- 開本:16開
- 包裝:平裝
- 頁數:524
- 字數:419千字
編輯推薦語 特裡·甘布爾、邁克爾·甘布爾編著的《有效傳播》這本教材自1984年問世以來,一直受到業內的肯定和讀者的歡迎,不斷再版。傳播學在中國現今發展背景下有強勁的發展態勢。本書為中國讀者完整地呈現了這門發端於西方的學科的一個較為繫統的面貌,是一本將理論、實踐、學術啟迪和操作指南**結合的著作。其通俗性和可操作性不僅能滿足對傳播學感興趣的讀者的需求,也能使各界人士獲得實踐上的啟迪。 內容提要 特裡·甘布爾、邁克爾·甘布爾編著的《有效傳播》是傳播學入門教材 ,書中繫統地介紹了各種傳播學原理、多渠道的個體溝通和群體傳播方式。 《有效傳播》為21世紀的傳播學學生提供了參與性和互動性極強的學習 方法,大量生動而真實的案例使得學生們能夠切實掌握當今*先進的傳播手 段。 目錄 ABOUT THE AUTHORS PREFACE ACKNOWLEDGMENTS PART ONE The Essentials of Communication 1 Communication:The Starting Line 2 Communicating in a Multicultural Society and Wodd 3 Communication and the Self-Concept: Who Are You? 4 Communication and Perception: I Am More Than a Camera 5 Language and Meaning: Helping Minds Meet 6 Nonverbal Communication: Silent Language Speaks 7 Listening, Feedback, and Critical Thinking PART TWO Interpersonal Communication 8 Understanding Relationships 9 Person to Person: Relationships in Context PART THREE Communicating in the Small Group 10 Groups and Teams: Strategies for Decision Making and Problem Solving 244 11 Leading Others and Resolving Conflict PART FOUR Communicating to the Public 12 The Speaker and the Audience: The Occasion and the Subject 13 Developing Your Speech: Supporting Your Ideas 14 Designing Your Speech: Organizing Your Ideas 15 Delivering Your Speech: Presenting Your Ideas 16 Informative Speaking 17 Persuasive Speaking APPENDIX: Person to Person: Interviewing ONLINE UNIT Mass Communication and Media Literacy This section is found on the book's Online beaming Center ANSWER KEY GLOSSARY NOTES CREDITS INDEX
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