基本信息

• 商品名稱：行為變化設計(影印版)
• 作者：(美)溫德爾
• 代碼：68
• 出版社：東南大學
• ISBN號：9787564149833

其他參考信息

• 出版時間：2014-09-01
• 印刷時間：2014-09-01
• 版次：1
• 印次：1
• 開本：16開
• 包裝：平裝
• 頁數：355
• 字數：485千字

內容提要

新一波產品浪潮專注於幫助人們改變其行為和日 常生活，無論是 *多的鍛煉(Jawbone Up)、管理財務(Hellowallet) 還是組織郵 件(Mailbox)。溫德爾編著的《行為變化設計(影印版 )》這本實用指南將為你展示如何為那些力圖采取行 動並達成目標的用戶設計這些類型的產品。
     Stephen wendel是HelloWallet的首席研究員， 他將帶領你一步步地 把行為經濟學和心理學應用到產品設計和開發的實際 問題中去。
    你將學習到一種簡單的迭代方法來確定目標用戶及其 行為、構建 產品和評估效果。同時你也會了解到如何創建易用的 產品來幫助 人們作出積極的改變。
    

目錄

Foreword
Preface
PART I UNDERSTANDING THE HIND AND BEHAVIOR CHANGE
Chapter 1 How the Mind Decides What to Do Next
The Deliberative and Intuitive Mind
Making Sense of the Mind
Most of the Time, We're Not Actually "Choosing" What to Do Next.
Even When We "Choose," Our Minds Save Work
The Obvious, Simple Stuff Is Really Important
A Map of the Decision-Making Process
On a Napkin
Chapter 2 Why We Take Certain Actions and Not Others
A Simple Model of When, and Why, We Act
The Create Action Funnel
On a Napkin
Chapter3 Strategies for Behavior Change
A Decision or a Reaction: Three Strategies to Change Behavior
Strategy 1: Cheat!
Strategy 2: Make or Change Habits
Strategy 3: Support the Conscious Action
A Recap of the Three Strategies
On a Napkin
PART II DISCOVERING THE RIGHT OUTCOHE, ACTION, AND ACTOR
Chapter 4 Figuring Out What You Want to Accomplish
Start with the Product Vision
Nail Down the Target Outcome
Identify Additional Constraints
Generate a List of Possible Actions for Users to Take
On a Napkin
Chapter 5 Selecting the Right Target Action
Research Your Target Users
Select the Ideal Target Action
Define Success and Failure :
How to Handle Very Diverse Populations
On a Napkin
PART III DEVELOPING THE CONCEPTUAL DESIGN
Chapter 6 Structuring the Action
Start the Behavioral Plan
.Tailor It
Simplify It
Make It "Easy".
On a Napkin
Chapter 7 Constructing the Environment
Tactics You Can Use
Increase Motivation
Cue the User to Act
Generate a Feedback Loop
Knock Out the Competition
Remove or Avoid Obstacles
Update the Behavioral Plan
On A Napkin
Chapter 8 Preparing the User
Tactics You Can Use
Narrate the Past to Support Future Action
Associate with the Positive and the Familiar
Educate Your Users
How Training Your Users Fits In
Update the Behavioral Plan
How Behavior Change Techniques Relate to the Thought
the Behavior Requires
On a Napkin
PART IV DESIGNING THE INTERFACE AND IMPLEMENTING IT
Chapter 9 Moving from Conceptual Designs to Interface Designs
Take Stock
Extract the Stories or Specs
Provide Structure for Magic to Occur
On a Napkin
Chapter lo Reviewing and Fleshing Out the Interface Designs
Look for Big Caps
Look for Tactical Opportunities
On a Napkin
Chapter 11 Turning the Designs into Code
Put the Interface Design in Front of Users
Build the Product
Go Lean If Possible
On a Napkin
PART V REFINING THE PRODUCT
Chapter 12 Measuring Impact
Why Measure Impact?
Where to Start: Outcomes and Metrics
How to Measure Those Metrics
Determining Impact: Running Experiments
Determining Impact: Unique Actions and Outcomes
Other Ways to Determine Impact
What Happens If the Outcome Isn't Measurable
Within the Product?
On a Napkin
Chapter 13 Identifying Obstacles to Behavior Change
Watch Real People Using the Product
Check Your Data
Figure Out How to Fix the Obstacles
On a Napkin
Chapter 14 Learning and Refining the Product
Determine What Changes to Implement
Measure the Impact of Each Major Change
When Is It "Good Enough"?
How to (Re-)Design for Behavior Change with an
Existing Product
On a Napkin
PART VI PUTTING IT INTO PRACTICE
Chapter 15 Common Questions and a Start-to-Finish Example
An Example of the Approach
Questions About How and Why We Act
Questions About the Mechanics of Building
Behavior Change Products
Chapter 16 Conclusion
Four Lessons
Themes
Looking Ahead
Appendix A: Glossary of Terms
Appendix B: Resources to Learn More
Appendix C: Bibliography
Appendix D: Endnotes
Index
About the Author