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出版社:旅遊教育 ISBN:9787563722389 商品編碼:1028317627 開本:16 出版時間:2011-09-01 代碼:41 作者:鄒統钎,譯者:王向寧
" 基本信息 - 商品名稱:中國旅遊景區管理模式研究(英文版)/中國旅遊學術推廣文叢
- 作者:鄒統钎|譯者:王向寧
- 代碼:41
- 出版社:旅遊教育
- ISBN號:9787563722389
其他參考信息 - 出版時間:2011-09-01
- 印刷時間:2011-09-01
- 版次:1
- 印次:1
- 開本:16開
- 包裝:平裝
- 頁數:294
- 字數:231千字
編輯推薦語 本書為《中國旅遊景區管理模式研究》(英文版),由鄒統钎所著。全書以資源經濟學以及體驗經濟學理論為基礎,把旅遊景區劃分為遺產型景區與開發型景區,提出了中國旅遊景區管理的分類管理模式與標準管理模式。分類管理模式中又分為遺產型管理模式與體驗型管理模式,前者適合遺產型景區,後者則適合開發型景區。在標準管理模式中分為綠色、等級與示範管理。提出了中國遺產型景區管理體制改革的“上統下放”說,即***以上遺產由**集中管理,省級以下遺產管理模式相機選擇。 作者簡介 王向寧,北京第二外國語學院副教授,多年從事英語專業和旅遊會展專業的教學和研究。曾作為**訪問學者赴美國休斯頓大學希爾頓酒店管理學院學習旅遊、會展管理。與美國學者合作出版專著《會展管理》、《酒宴管理》。譯著有《世界旅遊指南一一馬來西亞》、《旅遊業成本控制》、《旅遊營銷學》、《旅遊學通論》,教材《旅遊英語選讀自學輔導》等。2001—2002年參與北京市飯店英語等級考試大綱的制訂及相關教材的編寫。 鄒統钎,為北京第二外國語學院旅遊管理學院教授,畢業於南京大學商學院企業管理專業,獲得管理學博士學位,中國人民大學商學院博士後。北京市高校教學名師,*****青年教師。先後在美國夏威夷大學旅遊學院(1995-1996)、澳大利亞昆士蘭大學旅遊學院(2006.2-8)做訪問學者和客座教授。重點研究領域:旅遊開發、戰略管理與旅遊思想史。 目錄 Chapter One Introduction Chapter Two Fundamental Theories of Resource Economy and Experience Economy Section One Resource Economy: Sustainability Outlook Section Two Experience Economy: Tourism Experience Theory Section Three The Evolution Theory of Tourist Attractions Chapter Three General Rules Regarding the Growth of Chinese Tourist Attractions Section One A Common Feature of the Current Successful Modes Co-existence of Multi Sectors Section Two Symbiosis Helping Form Compact Communities of Tourist Attractions Section Three Key Elements for a Successful Tourism Scenic Spot Section Four New Orientation of Competition: the Competition Between Natural Environment and Social Environment Chapter Four Heritage Management Model--The Preservation and Development of Placeality Section One Tenet of Heritage Tourist Attractions Section Two Placeality--Core of Heritage Tourist Attractions Management Section Three The Three Principles of Maintaining Placeality: Diversity, Integrity and Authenticity Section Four Comprehensive Techniques and Measures of Maintaining Placeality Section Five Placeality Interpretation and Exhibition: Developing and Interpreting Section Six Direction of Placeability Transformation Chapter Five Theater and Stage Model--Flow Experience Section One A Desire Model of "Four-two-three" Section Two Tourist Attractions as Funstribe: I Show,Therefore I Am Section Three Design Principles of Experience Tourism Section Four The Allocation of Refreshing Activity: Extreme Sports as an Example Section Five Some Cases of Experience Design in Tourist Attractions Chapter Six Standardization Management--Green, Classification and Demonstration Management Section One Ecolabel Management Section Two Classified Management--AAAA Scenic Resort Standards Section Three Demonstration Management Chapter Seven Management System Reform Section One Review of the Existing Management System Section Two Challenges Faced by Existing Management Systems Section Three The Cause of the Trouble with Heritage-based Landscapes--Incorrect Power Centralization and Decentralization Section Four Review on the Alternative Project Section Five Proposals on Management Reform of Heritage Resorts--the Theory of "Centralization and Decentralization"
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