基本信息

• 商品名稱：商務學導論(**1版英文版美國麥格勞-希爾教育出版公司工商管理*新教材)
• 作者：(美)威廉·尼克爾斯//詹姆斯·麥克休//蘇珊·麥克休
• 代碼：65
• 出版社：清華大學
• ISBN號：9787302429616

其他參考信息

• 出版時間：2016-03-01
• 印刷時間：2016-03-01
• 版次：1
• 印次：1
• 開本：16開
• 包裝：平裝
• 頁數：529

內容提要

威廉·尼克爾斯、詹姆斯·麥克休、蘇珊·麥克 休著的這本《商務學導論（**1版英文版）》多年來 在美國始終是**的商務學入門教材，幾位作者憑借 自己豐富的教學經驗，並廣泛聽取來自400多名學者 以及很多學生的建議和意見，對其不斷進行完善。本 書無論是在提供*翔實的商務學基礎知識，還是讓學 生能夠接觸到真實的企業問題方面，都是做得*好的 。
     本書內容全面，角度新穎，適用對像廣，實踐指 導意義強。既適合作為高等院校相關專業的教科書， 也可作為內容全面的學科參考手冊供相關領域的管理 人員和研究人員使用。
    

作者簡介

威廉·尼克爾斯， is emeritus professor of business at the University of Maryland, College Park. He has over 30 years' experience teaching graduate and undergraduate business courses, including introduction to business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his M.B.A. degree from Western Reserve University and his Ph.D. from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to businesspeople on subjects such as power communications, marketing, non-business marketing, and stress and life management. His son, Joel, is a professor of English at the University of Miami (Florida). 詹姆斯·麥克休， holds an M.B.A. degree from Lindenwood University and has had broad experience in education, business, and government. As chairman of the Business and Economics Department of St. Louis Community College-Forest Park, Jim coordinated and directed the development of the business curriculum. In addition to teaching several sections of Introduction to Business each semester for nearly 30 years, Jim taught in the marketing and management areas at both the undergraduate and graduate levels. Jim enjoys conducting business seminars and consulting with small and large businesses. He is actively involved in the public service sector and served as chief of staff to the St. Louis County Executive. 蘇珊·麥克休， is a learning specialist with extensive training and experience in adult learning and curriculum development. She holds an M.Ed. degree from the University of Missouri and completed her course work for a Ph.D. in education administration with a specialty in adult learning theory. As a professional curriculum developer, she has directed numerous curriculum projects and educator training programs, She has worked in the public and private sectors as a consultant in training and employee deyelopment. While Jim and Susan treasure their participation in writing projects, their greatest accomplishment is their collaboration on their three children. Casey is carrying on the family's teaching tradition as an adjunct professor at Washington University. Molly and Michael are carrying on the family writing tradition by contributing to the development of several supplementary materials for this text.

目錄

**部分 商務趨勢：在多變的全球環境中培育企業
**章 動態商務環境下的管理：承擔風險，獲取收益
第2章 經濟對商務的影響
第2部分 企業所有權：組建小企業
第5章 組建企業的方式
第6章 創業與組建小企業
第3部分 企業管理：激勵員工為顧客提供滿意服務
第7章 管理和領導
第8章 使組織適應當今的挑戰
第9章 生產與運作管理
第4部分 人力資源管理：激勵員工提供優質產品和服務
**0章 員工激勵
**1章 人力資源管理：尋找和留住**員工
第5部分 營銷：制定和實施以顧客為導向的營銷計劃
**3章 營銷：幫助消費者購買
**4章 產品與服務的開發和定價
**5章 產品的分銷
**6章 采用有效的促銷方式
第6部分 管理財務資源
**7章 了解會計與財務信息
**8章 財務管理
**9章 證券市場：融資和投資機會
第20章 貨幣、金融機構與美聯儲
術語表