《書展會展實務英語》以會展行業職業發展為導向，注重會展策劃和管理中的實務和常見的工作語言交際情景，兼顧了通用英語的基本語言技能訓練以及會展專業英語的特點。
《書展會展實務英語》在內容方面根據會展行業的特點和現實需求，分為會展策劃和貿易展出展兩個部分。會展策劃部分為1，貿易展出展部分為10～。
在會展策劃部分，《書展會展實務英語》參考了國外會展專業英語教材以及會展行業的專業網站，選取了會展策劃中的關鍵環節，以會展行業職業發展為導向，注重會展策劃和管理中的實務和常見的工作語言交際情景。

Part I Planning Conferences and Events
Unit 1 A Brief Introduction to the MICE Industry
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Communicative Skills
Unit 2 Careers in the MICE Industry
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Communicative Skills
Unit 3 Meeting Planning
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Communicative Skills
Unit 4 Choose a Venue
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Communicative Skills
Unit 5 Contracts in the MICE Industry
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Communicative Skills
Unit 6 Conference and Event Marketing
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Communicative Skills
Unit 7 Registration
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Communicative Skills
Unit 8 Room Block Management
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Communicative Skills
Unit 9 Risk Management
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Communicative Skills

Part II Exhibiting at a Trade Show
Unit 10 Background of Trade Shows
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Communicative Skills
Unit 11 Choose a Trade Show
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Communicative Skills
Unit 12 Pre-show Marketing
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Communicative Skills
Unit 13 Move to the Exhibition
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Communicative Skills
Unit 14 Post-show Activities
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Communicative Skills
Unit 15 Cultural Aspects in Business Communication
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Communicative Skills
Keys to Exercises
參考譯文
附錄一 課後生詞表
附錄二 會展行業常用術語資源
附錄三 會議產業理事會提供的專業詞彙表（示例）
附錄四 主要會展行業組織網站
參考文獻

《書展會展實務英語》：
Safety／Security：
1.Develop processes to find， contact and evacuate meeting attendees in emergencies
2.Ensure the pass through of contact information and location of attendee data to your security services provide
3.Develop policies regarding driving after late night arrivals
4.Develop policies regarding alcohol consumption at company events
5.Contract with a security services company to distribute pre—trip health and security advisory information
6.Develop a data protection policy for travelers
7.Include room safe requirements in venue RFP and hotel addenda
8.Include fire system requirements in venue RFP and hotel addenda
Brand Exposure：
9.Develop a policy on meeting optics （resorts， pheasant hunts， etc.）
10.Develop a policy on venue sharing with competitors
11.Include venue RFP & hotel addendum language regarding competitors
12.Develop a policy on acceptable event activities （fire walking， arrow breaking，etc.）
13.Develop a policy on acceptable giflts （varies by industry）
14.Develop a policy on spend per diems （varies by industry）
Generally speaking， to protect employees and avoid prosecution for Duty of Care lapses， organizations should be certain of the following：
15.The Board of Directors and executive leadership should overtly demonstrate a commitment to Duty of Care
16.The organization should provide mechanisms for upward and downward communications regarding Duty of Care
……