店鋪：遼寧音像出版社圖書專營店 出版社：西安交通大學出版社 ISBN：9787560590776 商品編碼：10028924327376 包裝：平裝 出版時間：2019-12-01 作者：楊蕾,郭繼榮,張勇先等
"基本信息 書名:管理學英語教程 定價 作者:楊蕾,郭繼榮,張勇先等 編 出版社：西安交通大學出版社 出版日期：2019-12-01 ISBN：9787560590776 字數：441000 頁碼：290 版次：2 裝幀：平裝 開本：16開 商品重量： 編輯推薦
內容提要
《管理學英語教程（第2版）/新世紀專業英語繫列教材》課文選自近幾年歐美國家出版的管理類英文原著，語言地道，覆蓋面全。《管理學英語教程（第2版）/新世紀專業英語繫列教材》可供各類大專院校中的企業管理、經濟管理、財務管理、人力資源管理、電子商務等專業的本科生和研究生（包括MBA和EMBA）使用。此外，《管理學英語教程（第2版）/新世紀專業英語繫列教材》也可作為從事經濟和管理的各界人士掌握管理學知識，提高專業語言技能的自學教材和參考書使用。 目錄
Unit 1 Introductioto Scientific Management
Additional Reading
The Scientific Method and Model Classification
Unit 2 Skills of aEffective Administrator
Additional Reading
Management and Leadership
Unit 3 Mamizing Shareholder Wealth as the Primary Goal-FoundatioConcept
Additional Reading
Mamizatioof Shareholder Wealth-Managerial Strategies
Unit 4 DecisioAnalysis
Additional Reading
DecisioMaking Approaches
Unit 5 Total Quality and Management
Additional Reading
Harley-Davidson’s Near Death and Quality Rebirth
Unit 6 About Consumer Behavior
Additional Reading
“Touchy-feely”Research into Consumer Motivations
Unit 7 What Is Marketing
Additional Reading
Integrated Marketing Communication（IMC）
Unit 8 Logistics Management
Additional Reading
Price CompetitioiLogistics
Unit 9 HumaResource Management：aOvervie
Additional Reading
Tomorrow’s HR-Today New Management Practices
Unit 10 Personality and organizationaI Behavior
Additional Reading
Policies and Organizatioithe UPS
Unit 11 Performance Appraisal
Additional Reading
Establishing Balance Scorecards
Unit 12 Five Techniques for Full-cycle Cost Management
Additional Reading
Managing Operations
Unit 13 Emergency of InformatioSystem
Additional Reading
The VaIue and Cost of Information
Unit 14 What Is ERP
Additional Reading
Logistics iE-merce Age
Unit 15 The Functioof Innovation
Additional Reading
China’s InnovatioChallenge
Unit 16 Introductioto Risk
Additional Reading
Risk Retention
Appendix I Reference Translatioof Texts
Appendix II Key to the Exercises 作者介紹
序言
" | 
