1.商務英語專業跨境電商方向教師寫作，有很好的英語教學功底。
2.全面介紹跨境電商英語的基礎知識和應用場景，每章分為warming up、listening、speaking、reading、exercises,難度適中，適合教學使用。
3.配套資源豐富，作者配套PPT、教案、習題答案、試卷、聽力素材，並配套音頻。

本書內容分為12個unit，分別介紹跨境電商概述、主流跨境電商平臺、跨境電商開店、跨境電商店鋪和詳情頁設置、跨境電商產品管理、跨境電商訂單管理、跨境電商營銷、跨境電商支付、跨境電商物流、跨境電商客戶服務、跨境電商評價管理、跨境電商供應鏈。每unit分為3個part，設置warming up、listening、speaking、reading幾個模塊，訓練讀者聽、說、讀、寫、譯各方面的能力，培養讀者跨境電子商務英語語言能力和良好的國際視野、跨文化交際能力，提升其在跨境電子商務領域的綜合競爭力。

易靜，晴川學院英語繫負責人，對跨境電商研究多年，英語水平高，對跨境電子商務客服有深入了解，寫作適合本科院校、職業院校電子商務專業、國際貿易專業、商務英語專業的教材。

Cross-Border E-Commerce English

Unit1 Overview of Cross-Border E-Commerce
Part1 The Concept of Cross-Border E-Commerce
Part2 The Differences between Traditional Foreign Trade and Cross-Border E-Commerce
Part3 The Current Situation of Cross-Border E-Commerce in China
Part4 The Innovation and Entrepreneurship of Cross-Border E-Commerce

Unit2 Main Cross-Border E-Commerce Platforms
Part1 Amazon & eBay
Part2 Alibaba & AliExpress
Part3 DHgate
Part4 Shopee

Unit3 Opening a Cross-Border E-Commerce Store
Part1 Selection of a Cross-Border E-Commerce Platform
Part2 Preparation of Registration Materials
Part3 Procedures of Shop Registration
Part4 FAQ while Opening a Cross-Border E-Commerce Store

Unit4 Store and Product Description
Part1 Store Description
Part2 Title and Key Words of a Product
Part3 Banners and Pictures
Part4 Product Description & Features

Unit5 Cross-Border E-Commerce Product Management
Part1 Product Selection
Part2 Product Sorting
Part3 Product Pricing
Part4 Forbidden and Restricted Products (include： Intellectual Property Issue)

Unit6 Cross-Border E-Commerce Order Management
Part1 Pre-sale Inquiry and Reply
Part2 Price Negotiation
Part3 Placing an Order
Part4 Follow-up of Order Related Services

Unit7 Cross-Border E-Commerce Marketing Activities
Part1 Promotion & Marketing (Platform-inside & SNS)
Part2 SEO
Part3 SEM
Part4 Brand Building

Unit8 Cross-Border E-Commerce Payment
Part1 Offline Payments
Part2 Online Payments (PayPal， Paynooer， LianLian)
Part3 Payment Process
Part4 Account Withdrawal

Unit9 Cross-Border E-Commerce Logistics and Warehousing
Part1 Packaging
Part2 Logistics Channels
Part3 Domestic and Overseas Warehouses
Part4 Delivery Tracking & Transportation Time

Unit10 After-sale Service of Cross-Border E-Commerce
Part1 After-sale Rules
Part2 Disputes and Complaints
Part3 Changing or Returning the Goods
Part4 Claiming

Unit11 Transaction Evaluation of Cross-Border E-Commerce
Part1 Five-star Praise and Feedback
Part2 Bad Review and Feedback
Part3 Evaluation and Comments Modifying
Part4 Seller’s Evaluation of the Buyer

Unit12 ERP and Supply Chain of Cross-Border E-Commerce
Part1 Functions and Advantages of ERP
Part2 Main ERP Systems
Part3 Supply Chain Service Provider
Part4 Supply Chain Management