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出版社:中國電力出版社 ISBN:9787512304123 版次:1 商品編碼:10763056 品牌:中國電力出版社(zhongguodianlichubanshe) 包裝:平裝 開本:16開 出版時間:2011-06-01 用紙:膠版紙 頁數:220 字數:347000 正文語種:英文 作者:諶利華
" 內容簡介 《外貿英語》按照“任務驅動,項目導向”教學模式的要求,注重學習與實際工作的一致性,以真實工作過程為依據,整合、序化了相關理論、技能和實訓等內容,將外貿工作分成了由淺入深、前後連貫的12個學習性工作任務和一個實訓項目。本書編寫體例包括導入、知識準備、技能訓練、實訓、語言庫以及自我檢測。本書任務設計靈活多樣、不拘一格。合理又靈活的任務設計確保了以學生為中心的教學理念的實施。學生在完成任務的過程中,通過各種各樣的語言活動,自主的發現式進行學習,實現“在做中學”。在此基礎上,本書設置了實訓項目,模擬整個外貿流程進行實際操作。 《外貿英語》可作為高職高專院校國際貿易、外貿英語、商務英語、國際商務等專業的教材,也可作為各相關企業在崗人員、各種外貿培訓班學員及外貿英語自學人員學習使用。 目錄 前言 Unit 1 Applying for A Trading Clerk Job 1.1 Getting ready for the job 1.2 Applying 1.3 Interviews
Unit 2 Meeting Foreign Businessmen 2.1 First contact 2.2 Receiving visitors 2.3 Welcoming dinner 2.4 Introducing your company 2.5 Entertaining 2.6 Bidding farewell
Unit 3 Establishing Business Relations 3.1 Channels for seeking new customers 3.2 The Guangzhou Fair 3.3 The structure of a letter for establishing businessrelations
Unit 4 Enquiry and Offer 4.1 Exchanging information 4.2 Making enquiry and offer 4.3 Counteroffer and acceptance 4.4 The writings for making inquiry and offer
Unit 5 Quality and quantity 5.1 Quality of commodities 5.2 Quality conflicts 5.3 Quantity of commodities
Unit 6 Price 6.1 Basic price components 6.2 Discount and commission 6.3 Bargaining
Unit 7 Payment 7.1 Instruments of payment 7.2 Letter of credit 7.3 Collection and remittance
Unit 8 Packing and Delivery 8.1 Packing of commodities and its function 8.2 Packing types from the view of function 8.3 Marking of packing and delivery 8.4 Delivery ways of commodities
Unit 9 Contract 9.1 Business Contract 9.2 The Format of Typical Contract 9.3 Sales Contract 9.4 How to draft contracts
Unit 10 Insurance 10.1 Insurance and Its Types 10.2 Marine Insurance 10.3 History of insurance 10.4 Complexity of insurance policy
Unit 11 Commodity Inspection 11.1 Inspection of the quality, quantity and packing ofcommodities 11.2 Time and place of inspection 11.3 Inspection Institutions 11.4 Inspection Certificate
Unit 12 Dispute,Claims and Arbitration 12.1 Disputes, Claims and arbitration 12.2 Disputes 12.3 Lodging and settling a claim 12.4 Arbitration place, arbitration body and arbitrationrules Unit 13 A Special Project Appendix A Appendix B 參考文獻 查看全部↓
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