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現代商務英語綜合教程(第5冊)(附光盤)
該商品所屬分類:圖書 -> 中國人民大學出版社
【市場價】
364-528
【優惠價】
228-330
【作者】 盧欣 
【出版社】中國人民大學出版社 
【ISBN】9787300133478
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內容介紹



出版社:中國人民大學出版社
ISBN:9787300133478
版次:1

商品編碼:10629830
品牌:中國人民大學出版社
包裝:平裝

開本:16開
出版時間:2011-04-01
用紙:膠版紙

頁數:230
正文語種:中文,英文
附件:光盤

作者:盧欣

    
    
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內容簡介

《現代商務英語綜合教程(第5冊)》的編寫宗旨是在遵循現代外語教學理念基礎上,強調外語在商務領域中的應用,注重為學生創造商務環境。全面培養學生的英語綜合應川能力,使他們在今後的下作中能用英語有效地進行口頭和書面商務溝通。

內頁插圖

目錄

CHAPTER 1 Basics of International Trade
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 2 ImportExport Procedures
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 3 Trade Negotiation
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 4 Trade Payment
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 5 Transport and insurance
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading

CHAPTER 6 Countertrade
Background Case
Listening
Reading
Structure
Vocabulary
Comprehension
Translation
Speaking
Writing
Additional Reading
……
CHAPTER 7 Trade Fairs
CHAPTER 8 E-Business
CHAPTER 9 Technology
CHAPTER 10 Business Law
CHAPTER 11 Cultural Diversity
CHAPTER 12 The Future of Business
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精彩書摘

Ghanas inward-oriented tradepolicy resulted in a shift of resources awayfrom the profitable activity of growingcocoa, where it had an absolute advantagein the world economy, toward growingsubsistence foods and manufacturing,where it had no advantage. This inefficientuse of the countrys resources severelydamaged the Ghanaian economy and heldback the countrys economic development.
In contrast, consider the tradepolicy adopted by the South Koreangovernment. The World Bank hascharacterized the trade policy of SouthKorea as strongly outward-oriented.Untike in Ghana, the policies of theSouth Korean government emphasizedlow import barriers on manufacturedgoods (but not on agricultural goods) andincentives to encourage South Koreanfirms to export. Beginning in the late1950s,. the South Korean governmentprogressively reduced import tariffs froman average of 60 percent of the price of animported good to less than 20 percent inthe mid-1980s. On most nonagriculturalgoods, import tariffs were reduced to zero.In addition, the number of imported goodssubject to quotas was reduced from morethan 90 percent in the late 1950s to zeroby the early 1980s. Over the same period,South Korea progressively reduced thesubsidies given to South Korean exportersfrom an average of 80 percent of theirsales price in the late 1950s to an averageof less than 20 percent in 1965, and downto zero in 1984. With the exception of theagricultural sector (where a strong farmlobby maintained import controls), SouthKorea moved progressively toward a freetrade stance.
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