出版社:中國人民大學出版社 ISBN:9787300117560 版次:2 商品編碼:12984408 品牌:中國人民大學出版社 包裝:平裝 叢書名:21世紀新聞傳播學繫列教材;普通高等教育“十一五”國家級規劃教材 開本:16開 出版時間:2010-03-01 用紙:膠版紙 頁數:398 字數:478000 正文語種:中文 作者:展江,李青藜,李欣人
" 內容簡介 《新聞傳播學專業英語教程(第二版)/21世紀新聞傳播學繫列教材,普通高等教育“十一五”國家級規劃教材》共分為1由精選的四五篇選文構成,內容大致涵蓋大眾傳播事業的主要部類和新聞與傳播學的主要領域。所選文章,除來自新聞學、傳播學外,也選擇了政治學、經濟學、法學、文化學、社會學等方面的文獻,適合新聞與傳播學專業本科生和碩士研究生共同使用。 目錄 Unit 1 Introduction Passage One The Meaning of "Communication" Passage Two McQuail's Normative Theories Passage Three Hot and Cold Passage Four Minerva's Owi
Unit 2 Books Passage One Books in History Passage Two Book Publishing Passage Three The Printing Press as an Agent of Change Passage Four Areopagitica: A Speech for the Liberty of Unlicensed Printing
Unit 3 Magazines Passage One Magazine as Media Innovators Passage Two Magazines Push Images Over Words Passage Three Luce and Time Passage Four Early Periodical as Publicist Instrument of Criticism
Unit 4 Newspapers Passage One What if There Were No Newspaper? Passage Two A Newspaper Industry Casualty You May Have Missed Passage Three The New York Times in 1990s Passage Four Natural History of the Newspaper
Unit 5 Film Passage One Importance of Movies Passage Two The Structure of the Western Film Passage Three Hollywood's Big Six Passage Four Schindler's I.ist: The Role of Memory
Unit 6 Radio Passage One FM's Rise Passage Two Characteristics of American Radio Passage Three Trends and Convergence in Radio and Sound Recording Passage Four The Assets and Liabilities in Radio
Unit 7 TV Passage One Impact of Television Passage Two Culture Passage Three The Case for Television Journalism Passage Four CBS News
Unit 8 Internet and Media Convergence Passage One Internet Passage Two Worldwide Wedge: Division and Contradiction in the Global Information Infrastructure Passage Three Weblogs, Citizen Journalists and Traditional Media Passage Four Media Convergence and Complications
Unit 9 Media Education and Media Literacy Passage One The Origin of Journalism Education Passage Two What They Don't Teach at J-School Passage Three Green-Eyeshades Versus the Chi-Squares Passage Four Elements of Media Literacy
Unit 10 Advertising Passage One Media Choices Passage Two Origins of Advertising Passage Three Advertising: The Magic System Passage Four Advertising: Agencies and Copywriters
Unit 11 Public Relations Passage One Defining Public Relations Passage Two Public Relations Services Passage Three Newsmaking Passage Four The Roots of Public Relations
Unit 12 Media Economy Passage One Economic Foundation of Mass Media Passage Two The Two Economies Passage Three Television Programming Passage Four Rupert Murdoch
Unit 13 Culture Industry and Culture Studies Passage One Culture Industry Reconsidered Passage Two What Is British Cultural Studies? Passage Three Properties of the New Media and a Socialist Strategy Passage Four Hegemony: An Overview
Unit 14 Process of Mass Communication Passage One Encoding/Decoding Passage Two The Acts of Communication Passage Three The Circuit and the Acts Passage Four Selecting the News: Gatekeeping
Unit 15 Effects and Audience of Mass Communication Passage One Effects Studies Passage Two The Uses and Gratifications Model Passage Three TV and Learning Passage Four Scientific and Nonscientific Polls
Unit 16 Mass Communication and Society Passage One Some Social Functions of the Mass Media Passage Two The Masses: The Implosion of the Social in the Media Passage Three The Debate over Civic Journalism Passage Four Investigative Reporting
Unit 17 Mass Communication and Social Control Passage One Government Manipulation of Media Passage Two Of the Liberty of Thought and Discussion Passage Three The Principles Passage Four Jefferson's View of the Press …… Unit 18 Laws and Ethics of Mass Communication 參考文獻 查看全部↓ 前言/序言 本書第一版面世予2003年7月,作為中國人民大學出版社“21世紀新聞傳播學繫列教材”,到2009年共印刷六次,說明它以國內第一本同類教科書的身份,獲得了較為廣泛的使用。它還在2004年獲評為“北京市高等教育精品教材”,這也有助於推動教育部倡導多年的雙語教學在新聞傳播學領域的發展。如今,本書第二版作為高等教育國家級“十一五”規劃教材推出,很令本教材三名編者感到欣慰。 我們三人在第一版編寫時同在中國青年政治學院新聞與傳播繫任教,如今展江教授轉入北京外國語大學國際新聞與傳播繫,已晉升副教授的李青藜繼續講授《專業英語》這門有特色的課程,李欣人則負笈加拿大多年。以互聯網技術作為紐帶,我們的合作仍然一如既往地密切和融洽。 我們在教材第一版的使用中發現,教材的整體設計、所選文章的經典性和媒介研究領域的涵蓋面還是值得肯定的。另一方面,隨著社會轉型和大眾傳媒的迅猛發展,有些內容稍顯陳舊。所以,在修訂時刪換了部分文章。其中,刪除2篇,替換11篇。此外,隨著媒介技術的變革,大眾傳播形態和教育也發生了相應的變化,因此在原第8、名中增加了“媒介融合”、“媒介素養”,強調這一領域的重要性。 在修訂文章內容的同時,還對練習做了相應的調整。首先,主要根據文章的變化進行調整;其次,對練習一“回答問題”部分,根據授課體會做了較大的調整,幫助學生更好地理解文章精髓並引導學生進一步思考。此外,注釋的數量有所增加,相關內容也做了更新。 這本書從出版策劃到定稿,再到第二版的修訂和列入國家級“十一五”規劃教材,其中凝聚著中國人民大學出版社司馬蘭女士的許多心血,在此深表謝意。 查看全部↓
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