Unit 1 Brief Introduction to the Exhibition andConvention Industry(會展產業簡介) ,Unit 2 Advertising(廣告),Unit 3 Invitation(邀請),Unit 4 Choice of Venues(場館選擇) ,Unit 5 Attending an Exhibition(參加展覽) ,Unit 6 Booth Decorating(展位裝飾), Unit 7 Reception at the Booth(展臺接待),Unit 8 Sales Presentation(銷售展示) ,Unit 9 Business Negotiation(商務談判) ,Unit 10 Insurance(保險) ,Unit 11 Contract Signing(簽訂合同),Unit 12 Handling Complaints(處理投訴) ,Unit 13 Exhibition Dismantling(撤展) ,Unit 14 Contacting after the Exhibition(展後聯繫) ,Unit 15 Exhibition Assessment(展會評估) ,參考文獻