本書取材創新、內涵創新、立意創新。全書的編寫思路緊跟新時代國家經濟、文化發展的趨勢，立意順應國家職業教育改革的理念和實施方案。本書以崗位職業能力分析和教學實際需求為基礎，服務於涉外事業發展和滿足社會人纔需求，在強化和提升學生涉外職業能力的同時也致力於提升學生的綜合素質，培養學生的創新意識。本書涉及的場景集中展示了因中西方文化差異帶來的一繫列影響多邊商務活動的問題，拓展了學生的專業知識面，提升了涉外職業能力，也引導學生在涉外工作和跨文化合作中樹立正確的文化觀和世界觀，積極配合了思政教育和就業指導工作。

周容生，雲南能源職業技術學院教師，參與高職英語教學綜合性教學評價體繫構建、高效課堂――實用英語任務型學習研究、高職高專學生英語學習策略與自主學習能力相關性研究等多項課題，曾獲得雲南省"超星杯”信息化教學設計競賽三等獎。

目 錄


Unit 1 Recruitment\t1
SectionⅠ Warm up\t1
Section?Ⅱ Listening and Speaking\t3
Section?Ⅲ Practical Reading\t6
Section Ⅳ Practical Writing\t16
Unit 2 Human Resource\t20
SectionⅠ Warm up\t20
Section?Ⅱ Listening and Speaking\t22
Section?Ⅲ Practical Reading\t27
Section Ⅳ Practical Writing\t40
Unit 3 Marketing\t45
SectionⅠ Warm up\t45
Section?Ⅱ Listening and Speaking\t46
Section?Ⅲ Practical Reading\t50
Section Ⅳ Practical Writing\t59
Unit 4 Business Meeting\t63
SectionⅠ Warm up\t63
Section?Ⅱ Listening and Speaking\t65
Section?Ⅲ Practical Reading\t68
Section Ⅳ Practical Writing\t78
Unit 5 Business Travel\t81
SectionⅠ Warm up\t81
Section?Ⅱ Listening and Speaking\t83
Section?Ⅲ Practical Reading\t89
Section Ⅳ Practical Writing\t98

Unit 6 Business Dinner\t101
SectionⅠ Warm up\t101
Section?Ⅱ Listening and Speaking\t103
Section?Ⅲ Practical Reading\t105
Section Ⅳ Practical Writing\t115
Unit 7 Trade Show\t119
SectionⅠ Warm up\t119
Section?Ⅱ Listening and Speaking\t121
Section?Ⅲ Practical Reading\t123
Section Ⅳ Practical Writing\t135
Unit 8 Customer Service\t139
SectionⅠ Warm up\t139
Section?Ⅱ Listening and Speaking\t141
Section?Ⅲ Practical Reading\t143
Section Ⅳ Practical Writing\t155
Unit 9 Business Negotiation\t158
SectionⅠ Warm up\t158
Section?Ⅱ Listening and Speaking\t160
Section?Ⅲ Practical Reading\t165
Section Ⅳ Practical Writing\t176
Unit 10 E-commerce\t182
SectionⅠ Warm up\t182
Section?Ⅱ Listening and Speaking\t184
Section?Ⅲ Practical Reading\t186
Section Ⅳ Practical Writing\t197
參考文獻\t202