《商務英語函電》 從企業和學生對實踐工作的需求出發，以高職畢業生所重事的外貿崗位所應具備的函電處理能力為依據，有針對性地選取教學內容；依托外貿企業真實案例，創設真實職場氛圍，實現教材情境化；教材內容編排邏輯符合學生認知規律，深入淺出、任務驅動；教學活動設計趣味化，以小組活動、角色扮演等方式驅動整個教學過程，使學習不枯燥，不乏味；教學理念時代化，融入學習成果導向和產出導向為核心理念。教材內容緊跟時代步伐，體現三化特色：教學內容模塊化、情境化、任務化。

●Module One Business Letter Writing
Pre-text 1 Writing Principles and Language Features
Ⅰ Preparation before Writing
Ⅱ Writing Principles and Language Features
Ⅲ Exercises
Pre-text 2 Structure and Formats
Ⅰ The Structure of Business Letters
Ⅱ The Format of Business Letters
Ⅲ Letter Styles and Punctuations of Business Letter
Ⅳ Addressing the Envelope
Ⅴ Exercises
Module Two Various Business Letter
Submodule One:Business Consultation
Unit 1 Establishing Business Relations
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Unit 2 Enquiries and Replies
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Unit 3 Offer and Counteroffer
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading
Ⅲ Exercises
SubModule Two :Contract Negotiation
Unit 4 Orders
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 5 Acceptance and Contract
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 6 Terms of Payment
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 7 Packing
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Submodule Three:Fulfillment of Contract
Unit 8 Shipment
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Unit 9 Insurance
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter-writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
Submodule Four:Troubleshooting of Business
Unit 10 Complaint,Claim and Settlement
Ⅰ Role-play
Task A Situational Communication
Task B Reading & Speaking
Task C Knowing about Basic Knowledge
Ⅱ Have a Try
Task A Correspondence
Task B Letter writing Guide
Task C Reading & Completing
Ⅲ Exercises
Task A Practice
Task B Simulation
參考文獻

商務英語是一門外貿業務與英語書面表達相結合的實用英語課程。本書編者通過市場調研，結合職業院校商務英語專業、國際貿易等專業的人纔專業培養目標，將這門專業核心課程的教學內容劃分為兩大教學模塊。第一模塊從外貿函電課程的書寫原則和特點、商務信函的基本格式和寫作原則入手；第二模塊按照國際貿易流程，以交易磋商-合同簽訂-合同履行-出口善後為主線，涵蓋建立業務關繫、詢價、報盤、還盤、訂購、簽合同、支付、包裝、裝運、保險以及索賠和理賠等實務流程，介紹各種商務信函的內容、語言特點和表達方式。本書的教學內容包括主題對話與談判、主題介紹、業務背景、信函樣例、生詞注釋、寫作技巧、實用短語與句子、綜合練習、模擬訓練、輔助信息以及參考答案等部分，其中“主題對話與談判”“業務背景”和“模擬訓練”頗具特色。本書適合高職高專國際商務專業作為教材使用，也可供感興趣的讀者參考閱讀。

吳石梅,李子丹 編